Today I visited the Korea Senior Personnel Development Institute’s Daejeon-Chungnam regional office in Daejeon. I gave a special talk to the employees who handle promotion and sales for the Senior Internship program, which subsidizes labor costs when private companies hire people aged 60 or older. The session was about finding and targeting B2B client contacts and building a concept for digital marketing tactics by channel. I used the training manager there as a real case, explaining how I formed a hypothesis, approached them, and won the sale that led to this training, and the response was great. ^^b
4 Jul 2024
[ Instructor: John Kim ]