Today I gave a special lecture on “B2B Sales Negotiation” to Samsung Welstory employees in Bundang.
Samsung Welstory specializes in B2B businesses such as food ingredient distribution, corporate cafeterias and group catering. So instead of general negotiation theory, we built practical, job-focused content tailored to its work.
The session focused on contract renewals for group catering and corporate cafeterias, with a variety of role-plays and scenario-based negotiation simulations.
We also practiced designing value propositions tailored to each client’s department and point of contact, helping participants build skills they can apply in real situations.
Among the feedback participants shared, **“practical and useful” and “content we can use on the job right away”** stood out the most.
It was a good reminder that customized content and hands-on teaching are now essential in corporate training.
Now that the session is over, I’m heading straight to Yeouido.
It was another busy day, but it’s rewarding to know that training can create real value.
Have a great weekend, everyone!
😊 Wishing Samsung Welstory every success in its negotiations!
