Stibee
“Email newsletter creation and sending platform” — the postmaster who guards your subscriber list
What is Stibee?
Stibee is a Korean-built email newsletter service. It covers subscriber list management, email creation, sending, and performance tracking on one screen, with built-in safeguards for Korean rules such as recipient consent and the (Ad) label.
- 1Built for the Korean interface and Korean regulations
- 2You can start free with up to 500 subscribers
- 3Opt-in and unsubscribe controls are built into the features
What sets it apart
These are the differences we found by running the same material through several tools in our training sessions.
Designed to meet Korean regulations
Subscriber records have a separate field for consent to receive promotional messages. The help pages advise putting (Ad) in the subject line of commercial promotional emails, and a placeholder that inserts an unsubscribe link is provided by default. Compliance controls are built into the features, which is the biggest difference from overseas tools.
An interface built in Korean from the start
Menus, help, and payment are all in Korean. It is a tool built for Korean users, not a translated interface, so even people outside marketing can send their first newsletter on the day they sign up. Korean help articles are linked wherever you get stuck.
You pay only for the size of your list
The Starter plan is free up to 500 subscribers and 2 sends per month, and paid plans get more expensive as your subscriber tier rises. While your list is small, you can start for under KRW 10,000 (≈ US$7) a month, and the price goes up only as your subscribers grow.
⚖️ The weaknesses are clear, too
It does not handle sales pipelines or deal management. It is a place to send email, not a CRM that tracks clients, contacts, and deal stages. Its AI features are limited to subject line suggestions and sentence polishing, so it will not build segments for you or write a whole draft.
💡 In plain EnglishLike a meticulous mailroom clerk at the company. It checks first whether you’re allowed to write to someone, then sends each message out in a compliant envelope.
In sales, the longest-lasting asset is your customer list. One improperly sent promotional email can cost you more than the list itself, since legal liability follows, so it’s safer to use a tool that handles consent management and sending in one place.
Same job, different approach
You’ve been put in charge of the monthly customer newsletter
The old way
- Copy the addresses gathered in Excel and paste them into BCC
- When an email bounces, you can’t tell which list the address came from
- No way to know who opened it
- Unsubscribe requests are removed from the list by hand
With Stibee
- When uploading to the address book, record whether each person has opted in
- Add (Ad) to the subject line and include an unsubscribe link
- Who opened and who clicked links is recorded in a table
- Subscribers unsubscribe themselves and are removed from the list automatically
Common uses
Monthly customer newsletter
Pick just three sections for this month: a case study, a resource, and a schedule. Going out on the same date every month matters more than fancy design.
Training and seminar announcements
Split your address book by interest and send each message only to the people it’s relevant to. Response is better than with a full send, and unsubscribes drop.
Automatic replies to applicants
With an automated email set up, a confirmation goes out right after someone signs up. Nobody on your team has to reply late at night.
Who it’s for
Best for
- ✓Anyone sending a regular newsletter to customers or members
- ✓Anyone who must comply with Korean opt-in rules
- ✓Anyone who wants to start right away without wrestling with an English interface
Better served by other tools
- –Anyone who needs to manage deal stages and win probability
- –Anyone whose main channels are text messages and Kakao notifications
- –Anyone who needs automation with complex conditional branching
Can we use it at work?
The questions that adoption leads and security teams ask first.
Please note: Stibee’s help pages state that promotional emails must carry (Ad) in the subject line and explain how to unsubscribe, and they advise contacting KISA when you’re unsure. Confirm with legal review how far your company’s mailings fall under these rules.
10-minute quick start
- 1
Sign up at stibee.com and create a workspace. Start on the Starter plan with no credit card.
- 2
Create an address book and upload only addresses that have given consent. You can upload them all at once from an Excel file.
- 3
Pick one template and fill in three news items for this month. Don’t try to design something polished from scratch.
- 4
Check the (Ad) label in the subject line and the unsubscribe link, then send a test to your own address first.
Copy-and-paste prompts
Replace only the [bracketed] parts, then paste it in.
Below is the body of this issue’s newsletter. Write 10 subject lines that would make recipients want to open it. Skip clickbait, and next to each one add a one-line note on which part of the body it’s based on. [Paste body]
The subject line candidates below will appear in recipients’ inboxes with (Ad) in front. Polish each one so it still makes people want to read it even with that prefix, and briefly explain why you changed it.
Turn the content below into two draft emails, one for each type of reader: ① a manager who has already taken our training, and ② a manager who downloaded the materials but hasn’t inquired yet. Even if the news is the same, give each draft a different opening paragraph and closing. [Content to send]
The first paragraph of the newsletter below is dull. Rewrite just that paragraph in three versions. Don’t open with a greeting; start with the single most useful point in this issue. [Paste newsletter]
Below is a table of results from the past 6 months of newsletter sends. Point out which differences in send time, subject line length, and body structure moved together with engagement, and suggest 3 things to change in the next issue. Mark weakly supported guesses as 'needs verification'. [Paste table]
Using it with other tools
Linking two or three tools changes your work more than any single tool does.
A stack of materials → one newsletter
Sign-up form → address book → welcome email
Before you start
- Do not send promotional emails to addresses collected without consent. Business cards and attendee lists are not consent to receive emails in themselves.
- Never paste your subscriber list file (names, companies, contact details) into an AI tool. Give it only the content, and get drafts back.
- Don’t forget the (Ad) label in the subject line and the unsubscribe link. If either is missing even once, the entire send becomes a problem.
- The free Starter plan adds a sponsor banner to your emails. For official notices to clients, use a paid plan.
Pricing: personal use and work use
Plans that individuals pay for are different from plans that organizations contract for by member.
For individual use
500 subscribers, 2 sends a month, 1 user. Sponsor banner shown in emails
The 2,501–5,000 subscriber tier is KRW 39,000 (≈ US$29)/month
Using it at work
The 10,001–25,000 subscriber tier is KRW 159,000 (≈ US$120)/month
The 50,001–100,000 subscriber tier is KRW 880,000 (≈ US$660) per month
The official table shows “contact us” instead of a price
Checked 21 Sep 2026 · KRW amounts shown on the plan types page of Stibee’s official help center. Prices are listed as inclusive of VAT, and even on the same plan the price rises with your subscriber tier. Prices change without notice — check the official page before you pay. Stibee Help Center — Plan types ↗ · Stibee pricing ↗
Where Stibee falls short
We don’t just list the positives. Here is what fell short when we used it.
- The free banner stands out
Emails sent on the free Starter plan carry a sponsor banner. You wrote the content with care, yet someone else’s ad sits at the end, so for client emails you end up upgrading anyway.
- Pricing rises with list size
Pricing is set by subscriber tier, not by how many emails you send. A list you mail only a few times a year still moves up as it grows, so you pay the same even in months you don’t send.
- The editor can feel cramped at times
Because you build by stacking blocks, it can be hard to get exactly the layout you want. If you try to fine-tune tables or spacing, you may end up making an image and pasting it in.
Tools to compare
MailchimpEmail marketing automation and analytics→
SolapiSMS and KakaoTalk messaging via API→
Sales MapB2B sales CRM→FAQ
Last updated 22 Sep 2026 · The ratings on this page come from John Kim, CEO of Nanum Consulting, who has used these tools firsthand in training and real work.
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