'Business Negotiation Training' – Instructor John Kim / SP Nature

This morning in Jongno, I delivered ‘Business Negotiation’ training for B2B sales staff at SP Nature, an affiliate of the Sampyo Group. As soon as the session ended, I rushed to a nearby guesthouse popular with foreign tourists for an online training meeting with the training managers at Lotte Global Logistics. 

The common keywords among corporate clients these days are clear: reduced new hiring, reduced general training, and a shift to a ‘revenue-first’ focus. To improve results while keeping costs down, requests for stronger B2B sales skills, marketing execution, and new-customer acquisition are rising sharply. Hearing clients’ strategies and concerns firsthand, I sense that the direction of corporate training in 2026 is becoming clearer: “cut what is unnecessary and build the capabilities that tie directly to revenue.”