Today we traveled from Anseong to Seongnam to deliver our regular BioProTech training.
As both consulting and training settle into a steady rhythm, participants are responding better and better.
This session focused on buying center persona analysis and value propositions, the core of B2B sales.
During the course, we built concrete buying center personas from real domestic direct-sales customers and overseas distributor customers.
Building on this, we repeatedly practiced elevator pitches that present a solution’s value effectively.
Rather than explaining theory alone, we built the session around hands-on practice using real customer situations, and participants’ understanding deepened.
What stood out most was how the website was developed.
Rather than simply outsourcing to an outside vendor, all participants designed the site map together as part of the marketing training.
Building the features we needed together with AI tools like Claude Cowork and Stitch felt like building a house side by side.
As the training went on, participants’ questions got noticeably sharper.
The questions during breaks keep getting more specific and practical.
One participant asked a very practical question: “I want to stay focused on our core Key Accounts while automating new Lead management with Claude Cowork.”
After reviewing the workflow together, we concluded that it could be automated with the RFQ system on the website.
It’s a web-based system: after submitting an NDA and selecting products, users get a catalog and quote generated automatically from their selection.
We designed it so that once the review is complete and the customer is contacted, a sales representative handles the follow-up.
These changes show the client moving beyond simply attending training and toward real business change.
As interest grows in AI-driven work automation and building efficient sales processes, the training is delivering more and more value
