Today I gave a special lecture on 'B2B Digital Marketing' to CEOs in the executive program at the 'FKI Tower' in Yeouido.
They listened attentively.
Afterward, I spent about an hour with one CEO discussing a challenge from their day-to-day work: digital transformation (DX).
They said the job is getting harder as resistance and hostility from the existing organization keep growing.
This area calls for more study and research.
^^b
