🚀 Startup & Career

Startup Idea Development and Exploration

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Startup Idea Development and Exploration training, image 1
⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeBuild foundational knowledge for startup idea development

The Startup Idea Development and Exploration course is a 4-hour intensive program for aspiring founders. It covers startup fundamentals and practical methods for developing an idea, in a clear, structured sequence. Led by John Kim, CEO of Nanum Consulting, participants build foundational startup knowledge step by step while strengthening creative, systematic thinking. Module 1 covers the basic principles and key elements of starting a business. Module 2 teaches concrete methods for developing and exploring real startup ideas. By balancing theory and practice, the curriculum builds the skills that improve a startup’s odds of success. It draws on Nanum Consulting’s experience training 50+ major corporations and institutions.

Who is this course for?

This course suits aspiring founders and anyone preparing for an early-stage startup. It is especially recommended for those who struggle to choose an idea or want to learn a systematic approach to market analysis.

What will you learn?

  • Build systematic, creative thinking skills to strengthen startup capability
  • Systematically learn the foundational knowledge of starting a business

Curriculum

Module 1: Startup Basics
  • Conditions for business viability and the startup mindset
  • The Entrepreneurial Mindset and Qualities
  • Innovative startup case studies
  • Defining networking and how to manage it
Module 2: Developing and Exploring Startup Ideas
  • Customer and market analysis basics
  • Top-down business opportunity identification
  • Business model benchmarking
  • Revenue estimation methods

Expected results / After the course

  • Build foundational knowledge for startup idea development

On-site training references

Kyungil UniversityKorea National University of TransportationPusan National UniversityUniversity of UlsanKorea Maritime & Ocean UniversityNH NonghyupHyundai CorporationBusan Maritime University.Chamber of CommerceGIST (Gwangju Institute of Science and Technology)Youth Startup AcademyHansol HomedecoHwasun Countyand more

About the instructor

Instructor John Kim
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →

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We tailor this course to your company

From diagnosis to execution — Nanum Consulting

Request a custom program Call us +82 10-2414-3329

FAQ

This course suits aspiring founders and anyone preparing for an early-stage startup. It is especially recommended for those who struggle to choose an idea or want to learn a systematic approach to market analysis.
The course is distinguished by its systematic approach to exploring ideas through 4W1H analysis (why, when, where, how) based on demographic criteria. Going beyond simple brainstorming, it analyzes benefits, costs, and latent needs together, so you can develop a startup idea that is actually feasible.
The course is a 4-hour intensive program that efficiently covers startup fundamentals through idea exploration. Training fees vary by company size and format, so please contact us for a customized quote.
Instructor John Kim is a startup education specialist who has delivered startup courses at a wide range of companies and institutions. His practical, experience-based content and systematic idea-development methodology have earned high satisfaction ratings from participants.
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Startup Idea Development and Exploration

Startup Idea Development and Exploration is a 4-hour intensive program for aspiring founders, covering everything from the basic concepts of starting a business to practical methods for developing a business idea

Training hours4 hours
CategoryStartup & Career
InstructorJohn Kim
Training objectives
  • Build systematic, creative thinking skills to strengthen startup capability
  • Systematically learn the foundational knowledge of starting a business
Expected results
  • Build foundational knowledge for startup idea development
Curriculum
Module 1Module 1: Startup Basics
  • Conditions for business viability and the startup mindset
  • The Entrepreneurial Mindset and Qualities
  • Innovative startup case studies
  • Defining networking and how to manage it
Module 2Module 2: Developing and Exploring Startup Ideas
  • Customer and market analysis basics
  • Top-down business opportunity identification
  • Business model benchmarking
  • Revenue estimation methods
About the instructor
Instructor John Kim
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)
Nanum Consulting | John Kim, CEO
📞 +82 10-2414-3329  |  ✉️ jazzmania74@gmail.com
nanumcon.com · This curriculum can be customized for your company