🚀 Startup & Career

Business Model Canvas Workshop

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Business Model Canvas Workshop training image 1
⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeGain insights from BMC concepts and case studies

The Business Model Canvas (BMC) workshop is a hands-on, 4-hour corporate training program that builds structured, creative thinking. Led by John Kim, CEO of Nanum Consulting, it moves step by step through 2 modules, from core BMC concepts to marketing positioning strategy. Participants learn a systematic approach to business model design and build the strategic thinking to apply it directly to their work. The curriculum balances theory and practice, strengthening individual skills and fostering a culture of innovative thinking across the organization. It draws on Nanum Consulting’s experience training 50+ major corporations and institutions.

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Who is this course for?

Well suited to startup founders, new business planners, and practitioners who need to develop a marketing strategy. Recommended for anyone who wants to systematize an existing business model or give structure to a new business idea.

What will you learn?

  • Build structured, creative thinking about the BMC
  • Systematic grounding in BMC fundamentals

Curriculum

Module 1: Business Model Canvas
  • What the BMC is and how to use it
  • Define the business model with the BMC
  • BMC and Brainstorming
  • BMC and the Value Chain
Module 2: Marketing Positioning Strategy
  • Building a Marketing Strategy with the BMC
  • Practice positioning with the BMC
  • Creative re-positioning
  • Success and failure case studies

Expected results / After the course

  • Gain insights from BMC concepts and case studies
  • Learn how to build a positioning strategy with the BMC

On-site training references

Korea Agro-Fisheries & Food Trade CorporationChung-Ang UniversityHanyang University Startup Incubation CenterSMEs Training InstituteHyundai Heavy IndustriesGyeonggi Business & Science AcceleratorSamsung Electro-MechanicsChungnam National UniversityKorea Foundation for the Advancement of Science and CreativityJOIN Co., Ltd.Youth Startup AcademyGyeonggi Women's Development CenterChung-Ang University MBACredit UnionRevodix Co., Ltd.Sunjin Co., Ltd.TMCKEzwel FairAnsan Social Economy Support CenterGangseo Women's Human Resources Development CenterOne-Person Creative Business Support CenterGyeonggi Job FoundationKyowon GroupHwasun CountyChung-Ang University& more

About the instructor

Instructor John Kim
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →

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Business Model Canvas

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We tailor this course to your company

From diagnosis to execution — Nanum Consulting

Request a Custom Program Call +82 10-2414-3329

FAQ

Well suited to startup founders, new business planners, and practitioners who need to develop a marketing strategy. Recommended for anyone who wants to systematize an existing business model or give structure to a new business idea.
Participants systematically study the 9 core blocks (KP, KA, VP, CR, CS, KR, Ch, CS, RS) in a true workshop format. Rather than just receiving theory, they complete their own Business Model Canvas and connect it to marketing positioning strategy.
Four hours is the ideal length to grasp the core concepts of the Business Model Canvas and build a basic framework. The intensive workshop format delivers results you can put to work quickly.
An expert instructor who has delivered business modeling and marketing strategy training at a wide range of companies and institutions. Drawing on both theory and hands-on experience, the instructor provides case studies and coaching tailored to participants.
Nanum Consulting website QR code — scan with your phone to open

Business Model Canvas Workshop

The Business Model Canvas (BMC) workshop is a hands-on, 4-hour corporate training program that builds structured, creative thinking. Led by John Kim, CEO of Nanum Consulting

Training hours4 hours
CategoryStartup & Career
InstructorJohn Kim
Training objectives
  • Build structured, creative thinking about the BMC
  • Systematic grounding in BMC fundamentals
Expected results
  • Gain insights from BMC concepts and case studies
  • Learn how to build a positioning strategy with the BMC
Curriculum
Module 1Module 1: Business Model Canvas
  • What the BMC is and how to use it
  • Define the business model with the BMC
  • BMC and Brainstorming
  • BMC and the Value Chain
Module 2Module 2: Marketing Positioning Strategy
  • Building a Marketing Strategy with the BMC
  • Practice positioning with the BMC
  • Creative re-positioning
  • Success and failure case studies
About the instructor
Instructor John Kim
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)
Nanum Consulting | John Kim, CEO
📞 +82 10-2414-3329  |  ✉️ jazzmania74@gmail.com
nanumcon.com · This curriculum can be customized for your company