⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeBuild foundational knowledge of social media services
A focused 4-hour social media marketing course led by John Kim, CEO of Nanum Consulting, that systematically strengthens your company’s digital marketing capabilities. It consists of 4 modules you can apply on the job right away, from social media basics to professional promotion strategies using blogs and CRM-linked social media marketing. Beyond basic how-to skills, you learn an integrated digital marketing strategy tied to customer relationship management (CRM), building practical skills that directly contribute to stronger brand awareness and higher sales. The curriculum is proven by Nanum Consulting’s training experience with 50+ major corporations and institutions.
Who is this course for?
Marketing and PR managers, small business owners, and any professional who wants to grow their business through social media. Especially well suited to corporate practitioners who need to build a systematic social media marketing strategy.
What will you learn?
- Improve your social media skills
Curriculum
Module 1: Social Media Usage ①
- What is social media?
- Detailed usage of Twitter and Facebook
- Detailed usage of KakaoStory and Google+
Module 2: Social Media Usage ②
- Detailed usage of YouTube and Instagram
- Detailed usage of Pinterest and LinkedIn
- Detailed usage of Path, Tumblr, and Skype
Module 3: Promotion with Social Media and Blogs
- Share social media marketing techniques
- How to run a blog
- Share integrated PR and marketing solutions
Module 4: CRM & Social Media Marketing
- Running CRM with a business card scanner
- Running CRM through bulk emailing
- Connecting channels through social media marketing
- Promotion techniques using Facebook groups and fan pages
Expected results / After the course
- Build foundational knowledge of social media services
- Learn how to use each social media service
- Effective CRM, viral marketing, and a blended online-offline approach
On-site training references
KT&GKorea Association of Health PromotionSMEs Training InstituteGyeongbuk Education Training InstituteYeungnam University Innopolis CampusKorea University Social Service CorpsKeimyung CollegeEugene CorporationKorea Foodservice Industry AssociationSeongsu IT Comprehensive CenterSeoul Global CenterNational Institute for Patriots and Veterans EducationNational Institute for Patriots and Veterans ResearchJangheung Mushroom Industry Research InstituteGongju Agricultural Technology CenterSongsan Senior Welfare CenterDaehyun Free MallUijeongbu Songsan Senior Welfare Centerand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Marketing and PR managers, small business owners, and any professional who wants to grow their business through social media. Especially well suited to corporate practitioners who need to build a systematic social media marketing strategy.
A hands-on curriculum that goes beyond basic social media use to cover blog-linked promotion and integrated CRM marketing. It offers tailored strategies that reflect the characteristics of each major platform, including Twitter, Facebook, and Instagram.
The 4 hours are structured so you learn step by step, from social media basics to practical application. John Kim’s systematic modular training lets you put effective social media marketing strategies to work immediately.
Instructor John Kim is an expert in social media marketing and digital promotion with extensive corporate training experience. His hands-on sessions on integrated marketing strategy linking CRM and social media earn high satisfaction.
Social Media Marketing
A 4-hour intensive social media course led by Nanum Consulting CEO John Kim, built to systematically strengthen your company’s digital marketing capabilities. From social media basics
Training objectives
- Improve your social media skills
Expected results
- Build foundational knowledge of social media services
- Learn how to use each social media service
- Effective CRM, viral marketing, and a blended online-offline approach
Curriculum
Module 1Module 1: Social Media Usage ①
- What is social media?
- Detailed usage of Twitter and Facebook
- Detailed usage of KakaoStory and Google+
Module 2Module 2: Social Media Usage ②
- Detailed usage of YouTube and Instagram
- Detailed usage of Pinterest and LinkedIn
- Detailed usage of Path, Tumblr, and Skype
Module 3Module 3: Promotion with Social Media and Blogs
- Share social media marketing techniques
- How to run a blog
- Share integrated PR and marketing solutions
Module 4Module 4: CRM & Social Media Marketing
- Running CRM with a business card scanner
- Running CRM through bulk emailing
- Connecting channels through social media marketing
- Promotion techniques using Facebook groups and fan pages
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)