Knowledge · B2B Sales

NDA · Non-Disclosure Agreement

Non-Disclosure Agreement

📂B2B Sales⏱3 min read📊Beginner🔗8 related

What is an NDA?

In one line
A Non-Disclosure Agreement (Non-Disclosure Agreement) is a contract in which the parties promise not to leak the other side’s confidential information, learned in the course of a deal or collaboration, to third parties or use it for any purpose other than the agreed one. It is the first document signed before substantive discussions begin.
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⚡ Summary in 3 lines
  • A contract that prohibits disclosing or misusing confidential information
  • Five key clauses: definition, exceptions, purpose limit, term, remedies
  • Even with an NDA, core information should be disclosed in stages

Signing an NDA does not make information safe on its own. Two things actually change. First, the conversation gets more specific. Performance figures, cost items, and client references that you used to gloss over with “it’s roughly at this level” can now be shared in writing, and the other side’s contact gets the backing they need to seek internal sign-off. Second, you have a starting point for the evidence you will need if a dispute arises later. Under Korea’s Unfair Competition Prevention Act, a protected trade secret must be information that was “kept confidential,” and the fact that an NDA was signed is itself primary evidence of confidentiality management.

Look at the structure, not the document title. If information flows one way only, it is a unilateral NDA; if both sides disclose, as in joint development, it is mutual; and a consortium calls for a multilateral structure. Unlike an MOU or LOI, which merely signal an intent to cooperate and carry weak binding force, an NDA is a fully binding contract from the moment it is signed. The term typically runs 3–5 years after the contract ends, and information that stays valuable over time, such as process conditions or formulation ratios, is usually covered by a separate clause that keeps it protected as a trade secret with no time limit. One item that is surprisingly often missing is the obligation to return or destroy materials after discussions end, along with a clause requiring a certificate of destruction.

The clauses that tip a deal usually hide in two or three lines. The first is the residuals clause. One line saying “information retained in employees’ memory is not restricted by this agreement” effectively lets the other side’s engineers freely use whatever they saw and memorized. The second narrows the definition of confidential information to material “marked confidential in writing.” The third permits unrestricted sharing with affiliates and advisors. Conversely, adding a condition that oral disclosures become confidential information only if a written summary is sent within 15 days closes much of the gap that opens during demos and meetings.

The most common mistake is the attitude of “we have an NDA, so we can share everything now.” In a dispute, information often goes unprotected because the materials were not marked confidential, or because there is no record of who was sent what and when. The burden of proving a breach lies with the party that disclosed the information (accountability). It is also risky to assume that a large penalty amount makes you safe, since a court can reduce it if it finds the amount excessive. In the end, your real line of defense is not the contract wording but the discipline of limiting disclosure yourself.

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💡 In plain English
It is like the pledge you get when you hand over a house key. Just as a pledge does not mean you give the key to just anyone, an NDA only widens the range of what you can “trust the other side with”; it does not mean entrusting them with the safe’s combination (your core trade secrets).
Why it matters in practice
Partnership talks only move forward when information is shared, yet sharing information creates leak risk. In that dilemma, an NDA is the minimum safeguard that makes the talks possible, and the first gate for confirming how serious the other side is.
⚠️ Common misconceptions
It is easy to sign an NDA without reading it, dismissing it as “just a formality.” But if it contains clauses such as a non-solicitation of employees or a non-compete, your business activities themselves can be restricted. The paradox of the NDA is that the most routine contract is the one most often signed without review.
Origin and sources

This contract type developed in Anglo-American practice as a way to protect trade secrets. It became a global standard document as collaboration between technology companies and M&A due diligence became routine. In Korea, the Unfair Competition Prevention and Trade Secret Protection Act provides the legal foundation for trade secret protection.

Sources · Contract practice for trade secret protection · Unfair Competition Prevention Act · Read the original
An example

Let’s walk through a hypothetical case. Company A makes industrial machine-vision inspection equipment, with 62 employees and KRW 9.5 billion (≈ US$7,107,600) in annual revenue. Company B, a battery-component maker with annual revenue of around KRW 800 (≈ US$1) billion, proposed a three-month PoC, but it could only proceed if A opened up the training data and decision logic of its inspection algorithm. The draft NDA B sent first was one-sided, with only A disclosing information.

  1. Company A’s director of legal affairs opened the draft and replied asking for a mutual structure, noting that “in joint development talks, information flows both ways.” Company B accepted within three days.
  2. A purchasing manager at Company B included a residual-information clause stating that “information retained in employees’ memory is not restricted,” and called it “our standard wording.” We settled on carving out the inspection algorithms and training data as exceptions.
  3. We added a clause stating that anything explained verbally during the demo counts as confidential information only if a summary email is sent within 15 days, and over three months, six summary emails were actually exchanged.
  4. Company A’s head of sales had a confidential watermark with the recipient’s name added to all 47 documents it shared, and logged the send date and recipient of each one in a transfer log.
  5. Source code and raw training data were excluded from the PoC scope entirely, and in phase one we opened up only performance metrics and 200 sample images.
  6. The following year, wording from Company A’s materials appeared verbatim in a Company B internal project document. The watermarks and the transfer log served as evidence, and Company A obtained a certificate of destruction within two weeks. The main contract, worth KRW 1.4 billion (≈ US$1,047,400) a year, stayed intact.
Related terms
MOU · Memorandum of UnderstandingA document in which two organizations confirm their intent to cooperate and the broad direction before signing a main contract. It is generally non-binding or only weakly binding, more a statement of intent than a commitment, but some clauses can create binding obligations, so read it carefully.NegotiationThe process of reaching agreement by finding terms both sides are satisfied with. The key is not cutting prices but “growing the pie together.”RFP · Request for ProposalA formal document that a customer (the buying organization) sends to multiple suppliers, asking them to submit proposals under stated conditions.ComplianceThe activities and systems by which a company ensures it follows laws, regulations, and internal rules. A core pillar of compliance management and internal control.Fair Trade & Subcontracting RiskThe risk of violating Korea’s Fair Trade Act and Subcontracting Act in B2B transactions, such as abuse of bargaining position, unfair price cuts, and failure to issue written contracts, plus prevention standards for sales teams.Service Agreements · Contracting vs. MandateA contract that sets the scope, payment, acceptance, and termination terms of a service. It distinguishes between contracting (a promise to complete a piece of work) and mandate (entrusting someone to handle tasks).Non-Compete Agreement · Post-Employment RestrictionAn agreement that restricts working for a competitor or running a similar business for a set period after leaving a job. Because it limits the freedom to choose one’s occupation, courts review its validity strictly.Departing Sales Rep Account Handover · Client Transition When a Rep LeavesThe process of handing a departing salesperson’s accounts, open deals, customer commitments, receivables, and materials over to a successor and the company, so the customer relationship is not interrupted.
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Last updated 13 Sep 2026 · Reviewed by John Kim

FAQ

An MOU is a declaratory document that confirms the direction of cooperation, while an NDA is a contract that creates a specific legal duty of confidentiality. In practice, it is common either to include a confidentiality clause in the MOU, or to sign an NDA first before substantive talks and then move on to the MOU and main contract.
No. An NDA only deters leaks; it cannot undo one, and proving a breach is difficult. The rule for core trade secrets is to disclose them in stages, only as much as needed at each step as the talks progress.
3–5 years after the contract ends is typical. For core trade secrets with a long technology life, the term may be longer or set “for as long as the information remains confidential.” On the other hand, an indefinite term is an administrative burden for the receiving party, which can ask to adjust it to a reasonable period.
Watch for non-compete, client non-solicitation, and employee non-solicitation clauses slipped in under the guise of confidentiality, penalties that fall heavily on one side only, and an overly broad ban on disclosing “the fact of the discussions itself.” Because an NDA is seen as a short, routine document, it is also the contract most often signed without review.