Today at UST, we ran an online design thinking workshop: in the morning for international master’s and PhD students at UST (University of Science and Technology), and in the afternoon for Korean master’s and PhD students. It was the final day, so there were result presentations, and the external experts serving as judges proposed turning some of the ideas into real startup projects. Company employees tend to focus on how the business actually works and can find it hard to empathize with customers, while master’s and PhD students are still closer to the consumer or student side. I expect that pairing them in a design thinking project would create unexpected synergy. Thank you!



16 Feb 2023
[ Instructor: John Kim ]