Starting early this morning again, we ran the Design Thinking workshop at UST (University of Science and Technology) with instructors 'Jihye Kim' and 'Miyoung Oh': in 'English' in the morning and in 'Korean' in the afternoon.
In the Empathize phase we completed yesterday, we found our Persona. Today, on day 2, we focused on uncovering their real problem.
To find that real problem, it’s essential to uncover the 'Key Insight', the key even they hadn’t recognized.
My customer-analysis experience, built up through B2B marketing and sales, helped a lot here.
We’ll do our best to make sure everything wraps up smoothly through Friday.
All of Nanum Consulting’s instructors, myself included (Jihye Kim, Miyoung Oh), have started working toward the online certification from 'IDEO', the 'original' and 'founding' company of 'Design Thinking' (the source of everything from Apple’s design to countless creative case studies).
(The workshop is held in English, with students discussing and communicating in real time.) I’ll be at the center of running the Design Thinking workshops and developing instructors.
^^ If you’d like to become a Design Thinking instructor, get in touch anytime
