💼 Workplace Skills
Customer Psychology with Social Style
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeLearn how to analyze customer styles, the foundation of sales
“Customer Psychology Through Social Style” is a 2-hour corporate training program in the business skills category, delivered by Nanum Consulting (CEO John Kim). Key topics include learning social styles and practicing sales techniques that apply them.
Who is this course for?
This course suits practitioners and leaders at companies and institutions that need stronger business skills. We especially recommend it for organizations aiming to systematically learn the fundamentals of Social Style.
What will you learn?
- Systematically learn the fundamentals of Social Style
Curriculum
Module 1: Learning Social Styles
- Versatile Response to Human Behavior
- A combination of 'emotional restraint, emotional expression, asking, and telling'
- Assessment with the Social Style Test Sheet
- Learning and practicing Social Style compatibility
Module 2: Hands-On Sales Techniques Using Social Styles
- Identifying and studying the Social Styles of famous people
- Video-based Social Style prediction test (hands-on)
- Sharing a Test Sheet to Predict Customers’ Social Styles
- Practicing sales negotiation with contrasting Social Styles
Expected results / After the course
- Learn how to analyze customer styles, the foundation of sales
On-site training references
GS RetailKorea Tool CooperativeKyungil UniversitySMEs Training InstitutePusan National UniversityTechnoparkChungnam National UniversityDaekyeung UniversityUlsan Economic Promotion AgencyKT&GHanwha Qcells & Advanced MaterialsKumoh National Institute of TechnologyNamyangju Chamber of CommerceJung-gu Chamber of CommerceBGF RetailYanoljaCK CorporationSeoyon E-HwaCyber LogitecHanjin ShippingRevodix Co., Ltd.ShinhyupDaehan SugarEzwel FairDableMarriott HotelYeongdeungpo Multicultural Family Support Center.Jinsang-myeon, GwangyangSeoul Jung-gu Chamber of Commerceand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
This course suits practitioners and leaders at companies and institutions that need stronger business skills. We especially recommend it for organizations aiming to systematically learn the fundamentals of Social Style.
“Customer Psychology with Social Style” is a customized corporate program in the business skills field. This 2-hour course is delivered on-site, online, or in another format to fit your company’s needs.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
Customer Psychology with Social Style
Training objectives
- Systematically learn the fundamentals of Social Style
Expected results
- Learn how to analyze customer styles, the foundation of sales
Curriculum
Module 1Module 1: Learning Social Styles
- Versatile Response to Human Behavior
- A combination of 'emotional restraint, emotional expression, asking, and telling'
- Assessment with the Social Style Test Sheet
- Learning and practicing Social Style compatibility
Module 2Module 2: Hands-On Sales Techniques Using Social Styles
- Identifying and studying the Social Styles of famous people
- Video-based Social Style prediction test (hands-on)
- Sharing a Test Sheet to Predict Customers’ Social Styles
- Practicing sales negotiation with contrasting Social Styles
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)