🌏 Global Business
Greater China Marketing and Sales Strategy
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeLearn the culture and business etiquette of China and the wider Greater China region
The Greater China Marketing and Sales Strategy course is a 4-hour intensive program for sales and marketing staff at companies preparing to enter the Chinese market. Drawing on the hands-on expertise of John Kim, CEO of Nanum Consulting, it covers everything from the characteristics and culture of the Chinese market to practical sales strategy. You will analyze China’s business environment and consumer traits in depth, then apply what you learn through case-based simulations and problem-solving workshops. The curriculum balances theory and practice, so participants quickly gain the core skills needed to compete in Greater China markets. It is backed by Nanum Consulting’s experience training 50+ major corporations and institutions.
Who is this course for?
It suits marketing and sales staff planning to enter the Chinese market or expand business with local customers. It is especially useful for practitioners who want to understand and leverage China's relationship-driven business culture and the complex relationships among locals, overseas Chinese, and foreigners.
What will you learn?
- Systematic learning of the fundamentals of Greater China marketing
- Strengthen the capabilities of Greater China sales and marketing staff
Curriculum
Module 1: Understanding China
- Bias and Preconceptions About China
- Analyzing Culture and Characteristics by Region of China
- Chinese Dialects and Gestures
- Chinese humor, negotiation styles, and hospitality customs
Module 2: Practical Simulation and Problem Solving
- Running Trade Shows in China and Securing Agents
- Choosing Distribution Channels in China and Approaches to Winning Customers
- Hands-on Exercise: Building a Sales Strategy for China
- Share real cases from China, Taiwan, and Hong Kong
Expected results / After the course
- Learn the culture and business etiquette of China and other Greater China markets
- Learn how to manage Greater China customers and run account operations
- Understand Greater China marketing and sales approaches
On-site training references
Hyundai MotorHyundai Heavy IndustriesHyundai CorporationSME Training Institute (Honam Campus)SME Training Institute (Gyeongnam Campus)SME Training Institute (Ansan Main Campus)Small and Medium Business AdministrationIncheon Songdo TechnoparkKyonggi UniversityGyeonggi Business & Science AcceleratorKyungpook National UniversityKyungil UniversityKeimyung CollegeKorea National University of TransportationKorea Land and Geospatial Informatix CorporationDaejeon TechnoparkDaejeon UniversityDaejeon Chamber of Commerce and IndustryDong-eui UniversityLotte RentalPusan National UniversitySangmyung UniversityKorea Institute of HopeYonsei UniversityUniversity of UlsanSME Training InstituteChungbuk TechnoparkKorea Association of Health PromotionKorea Silver Human Resource Development InstituteKorean Council for University Educationand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
It suits marketing and sales staff planning to enter the Chinese market or expand business with local customers. It is especially useful for practitioners who want to understand and leverage China's relationship-driven business culture and the complex relationships among locals, overseas Chinese, and foreigners.
Rather than simply delivering information about the Chinese market, the course teaches you to systematically leverage relationship-centered social networks such as family, relatives, and village communities. Practical simulations are designed so you can immediately apply the differences in cultural affinity among locals, overseas Chinese, and foreigners to your work.
The course runs 4 hours in total and is structured to cover everything intensively, from understanding China to practical simulation. Specific training costs vary with group size and on-site conditions, so we provide a customized quote after a consultation.
John Kim is a Greater China business specialist who has taught China market entry strategy and local marketing know-how at many companies. His practical training, grounded in hands-on experience with relationship-driven Chinese business culture and building local networks, earns consistently high satisfaction.
Greater China Marketing and Sales Strategy
The Greater China Marketing and Sales Strategy course is a 4-hour intensive program for sales and marketing staff at companies preparing to enter the Chinese market. Drawing on the hands-on expertise of John Kim, CEO of Nanum Consulting,
Training objectives
- Systematic learning of the fundamentals of Greater China marketing
- Strengthen the capabilities of Greater China sales and marketing staff
Expected results
- Learn the culture and business etiquette of China and other Greater China markets
- Learn how to manage Greater China customers and run account operations
- Understand Greater China marketing and sales approaches
Curriculum
Module 1Module 1: Understanding China
- Bias and Preconceptions About China
- Analyzing Culture and Characteristics by Region of China
- Chinese Dialects and Gestures
- Chinese humor, negotiation styles, and hospitality customs
Module 2Module 2: Practical Simulation and Problem Solving
- Running Trade Shows in China and Securing Agents
- Choosing Distribution Channels in China and Approaches to Winning Customers
- Hands-on Exercise: Building a Sales Strategy for China
- Share real cases from China, Taiwan, and Hong Kong
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)