🤝 B2B Sales
B2B Sales Presentation
A presentation scene explaining a B2B sales strategy with a large data dashboard
⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeDevelop and deliver a stronger, more persuasive value proposition
“B2B Sales Presentation” is a 4-hour corporate training program in B2B sales, led by John Kim, CEO of Nanum Consulting. Photo: a presenter walks through B2B sales strategy on a large data dashboard. Key topics include B2B sales value proposition, argument structure, presentation mechanics, and hands-on presentation techniques.
💻 Start learning this topic with an online course →Who is this course for?
This course suits practitioners and leaders at companies and institutions that need B2B sales skills. It is especially recommended for organizations aiming to strengthen their value proposition and presentation skills.
What will you learn?
- Improve value proposition and presentation skills
- Persuade customers effectively and close deals
Curriculum
Module 1: B2B Sales Value Proposition
- Components of the B2B marketing buying center
- Analyzing real-world B2B value proposition cases
- B2B Value Proposition Methods
- B2B Value Word Equation (VWE)
Module 2: Structuring Your Argument
- Logical Thinking and the MECE technique
- Logic Trees and Issue Trees
- Two patterns for structuring your argument (problem-solver structure, epic structure)
- Principles and key elements of a logical argument (case studies)
Module 3: Presentation Mechanics
- Defining the audience persona (Before & After check)
- Topic, content, format, speech, props, timing, sequence, history, etc.
- Presentation Value Chain analysis
- Planning, storytelling, data collection & analysis, design & delivery
Module 4: Practical Presentation Techniques
- Crisis management (space, microphone, systems)
- Presentation space and IT device usage
- Presentation techniques that adapt to your audience
- Fundamentals and Use of Internal Presentations / Q&A
Expected results / After the course
- Develop and deliver a stronger, more persuasive value proposition
- Save time by building efficient processes
On-site training references
Samsung ElectronicsSamsung C&TSamsung Electro-MechanicsHyundai MotorHD Hyundai Heavy IndustriesKorea SMEs Training InstituteDaejeon TechnoparkChamber of CommerceChungbuk SME AgencySeoul Business AgencyKorean RegisterKorea Land and Geospatial Informatix CorporationLotte RentalEpson KoreaDB HiTekSeoyon E-HwaJinhap Co., Ltd.Seongsu IT Comprehensive CenterBohae BreweryEconity Co., Ltd.KOSME Youth Startup AcademyBusan Innobiz CenterSunjin Co., Ltd.Harim Co., Ltd.Electronic TimesOasisKorea Industrial Complex CorporationGISTLX PantosKyungdong Navienand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
Recommended online courses
Start with an Online Course
Before you book on-site training, preview the essentials of this topic in an online course.
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
This course suits practitioners and leaders at companies and institutions that need B2B sales skills. It is especially recommended for organizations aiming to strengthen their value proposition and presentation skills.
“B2B Sales Presentation” is a customized corporate course in the B2B Sales field. It runs 4 hours and can be delivered on-site, online, or in another format to suit your company.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
B2B Sales Presentation
A presentation scene explaining a B2B sales strategy with a large data dashboard
Training objectives
- Improve value proposition and presentation skills
- Persuade customers effectively and close deals
Expected results
- Develop and deliver a stronger, more persuasive value proposition
- Save time by building efficient processes
Curriculum
Module 1Module 1: B2B Sales Value Proposition
- Components of the B2B marketing buying center
- Analyzing real-world B2B value proposition cases
- B2B Value Proposition Methods
- B2B Value Word Equation (VWE)
Module 2Module 2: Structuring Your Argument
- Logical Thinking and the MECE technique
- Logic Trees and Issue Trees
- Two patterns for structuring your argument (problem-solver structure, epic structure)
- Principles and key elements of a logical argument (case studies)
Module 3Module 3: Presentation Mechanics
- Defining the audience persona (Before & After check)
- Topic, content, format, speech, props, timing, sequence, history, etc.
- Presentation Value Chain analysis
- Planning, storytelling, data collection & analysis, design & delivery
Module 4Module 4: Practical Presentation Techniques
- Crisis management (space, microphone, systems)
- Presentation space and IT device usage
- Presentation techniques that adapt to your audience
- Fundamentals and Use of Internal Presentations / Q&A
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)