⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeStay competitive by understanding the latest AI trends and industry use cases
Led by Nanum Consulting CEO John Kim, this 4-hour intensive course covers generative AI from how it works to everyday use at work. You learn core ChatGPT techniques and how to bring a range of AI tools into your business, with industry- and job-specific examples that show how to work more efficiently. Beyond tool tutorials, the course helps you plan for the AI era and use AI creatively, speeding up digital transformation for individuals and teams. Four modules keep the material easy to follow and tailored to your level, whether you are an AI beginner or an experienced practitioner. The curriculum draws on Nanum Consulting’s experience training at 50+ major corporations and institutions.
💻 Start learning this topic with an online course →Who is this course for?
Designed mainly for marketers, content planners, and professionals who want to work more efficiently. Open to all levels, from first-time AI users to practitioners who want to apply AI to their work right away.
What will you learn?
- Understand how ChatGPT and other leading AI tools work and what sets them apart
- Boost work efficiency with AI and strengthen creative application skills
Curriculum
Module 1: Understanding ChatGPT and basic use
- How ChatGPT works and its history (GPT evolution, OpenAI background)
- ChatGPT’s capabilities and limits (hallucinations, memory limits)
- Basic prompt writing (Persona, Context, Task, Format, Example, Tone)
- Hands-on: writing basic prompts and comparing responses
- ChatGPT free vs. paid (Plus, GPTs)
- Custom GPTs, plugins, and API
Module 2: AI tools and business applications
- Key AI tools such as Gemini, NotebookLM, and Genspark
- Automation examples: writing, reports, meeting minutes, and email
- Video creation and editing AI: Runway, Canva, Vrew, Suno AI, and more
- Image and design AI: Midjourney, Hedra, Ideogram, and more
- Overview of the sales presentation workflow
- Hands-on: on-the-job application simulation
Module 3: AI Use Cases by Industry and Role
- Education: avatar lectures, auto-generated lesson plans, learning-material summaries
- Marketing: content planning, copywriting, ad storyboard creation
- Sales: tailored pitch decks by buying center, client analysis, slides
- Translation and interpretation: HeyGen, Google Meet live interpretation
- Video content: faster production (1 hour → 30 minutes)
- Real corporate use cases and demos
Module 4: The future of AI and how to act on it
- Uniquely human strengths AI struggles to replace (creativity, insight)
- AI trends by industry (semiconductors, robotics, media, education, finance)
- AI ethics and social issues (copyright, voice cloning, jobs)
- AI use checklist (time invested, importance, replaceability)
- Building a personal AI use strategy
- Action plan: draft an “AI roadmap for my own work”
Expected results / After the course
- Stay competitive by understanding the latest AI trends and industry use cases
- Understanding AI ethics and limits for balanced use
On-site training references
Hyundai MotorNongHyupKorea Airports CorporationKorea Environment CorporationSeoul National UniversitySeoul National University HospitalChungnam National UniversityKangnam UniversityChangwon National UniversityKyungnam College of Information & TechnologyKorea Foundation for Private School PromotionBusan Regional Office of Land ManagementKorloyYuhan-KimberlyNational Museum of KoreaFKI (Federation of Korean Industries)Gyeonggi Job FoundationEnergy Valley Industry-Academia Convergence InstituteChilgok Middle-Aged Tech Startup CenterGimcheon Lifelong Education CenterEast HealthcareKkochinaegeSheikh Khalifa Specialty Hospital.Resource Circulation Deposit Management Centerand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
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We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Designed mainly for marketers, content planners, and professionals who want to work more efficiently. Open to all levels, from first-time AI users to practitioners who want to apply AI to their work right away.
An AI tool map organized by purpose lets you see at a glance the best AI tool for each practical area, including marketing, content creation, video and audio, slides, and workflow automation. This is hands-on training built on real industry- and role-specific use cases, not just theory, so you can apply it at work right away.
In four focused hours, you learn the essentials efficiently, from basic ChatGPT use to a range of AI tools. The hands-on curriculum lets you apply what you learn at work right away, and the AI tool map handout supports ongoing learning.
We have extensive experience delivering AI tools training for companies across a wide range of industries. Customized examples tailored to each company’s work and expert answers to participants’ on-the-spot questions have earned consistently high satisfaction.
ChatGPT & AI Tools Training
This 4-hour intensive ChatGPT and AI tools course, led by John Kim, CEO of Nanum Consulting, is a comprehensive program that covers generative AI from how it works to practical business use
Training objectives
- Understand how ChatGPT and other leading AI tools work and what sets them apart
- Boost work efficiency with AI and strengthen creative application skills
Expected results
- Stay competitive by understanding the latest AI trends and industry use cases
- Understanding AI ethics and limits for balanced use
Curriculum
Module 1Module 1: Understanding ChatGPT and basic use
- How ChatGPT works and its history (GPT evolution, OpenAI background)
- ChatGPT’s capabilities and limits (hallucinations, memory limits)
- Basic prompt writing (Persona, Context, Task, Format, Example, Tone)
- Hands-on: writing basic prompts and comparing responses
- ChatGPT free vs. paid (Plus, GPTs)
- Custom GPTs, plugins, and API
Module 2Module 2: AI tools and business applications
- Key AI tools such as Gemini, NotebookLM, and Genspark
- Automation examples: writing, reports, meeting minutes, and email
- Video creation and editing AI: Runway, Canva, Vrew, Suno AI, and more
- Image and design AI: Midjourney, Hedra, Ideogram, and more
- Overview of the sales presentation workflow
- Hands-on: on-the-job application simulation
Module 3Module 3: AI Use Cases by Industry and Role
- Education: avatar lectures, auto-generated lesson plans, learning-material summaries
- Marketing: content planning, copywriting, ad storyboard creation
- Sales: tailored pitch decks by buying center, client analysis, slides
- Translation and interpretation: HeyGen, Google Meet live interpretation
- Video content: faster production (1 hour → 30 minutes)
- Real corporate use cases and demos
Module 4Module 4: The future of AI and how to act on it
- Uniquely human strengths AI struggles to replace (creativity, insight)
- AI trends by industry (semiconductors, robotics, media, education, finance)
- AI ethics and social issues (copyright, voice cloning, jobs)
- AI use checklist (time invested, importance, replaceability)
- Building a personal AI use strategy
- Action plan: draft an “AI roadmap for my own work”
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)