The Importance of Customer-Centric Sales
The Importance of Customer-Centric Sales is a hands-on program for sales professionals. In 2 intensive hours, participants learn a structured sales process, from identifying the right customer to the HAS success rules of selling. Drawing on the field experience of John Kim, CEO of Nanum Consulting, the practical curriculum covers core skills for improving sales results and building customer relationships. It pairs foundational sales knowledge with motivation, helping sales reps build their skills and deliver results, and it teaches them to understand customer needs and design tailored sales strategies. The curriculum is backed by Nanum Consulting’s training experience with 50+ major corporations and institutions.
Who is this course for?
This course suits practitioners and leaders at companies and institutions that need B2B sales capabilities. It is especially recommended for organizations aiming to “build foundational sales knowledge and motivation.”
What will you learn?
- Foundational sales knowledge and motivation
Curriculum
- Persona development: defining the customer, selecting channels
- Traits of the 1970s, 1980s, and 1990s Generations
- → Born in 1975: caught between the college entrance exam, the IMF crisis and the financial crisis (the sandwich generation)
- Rapid Change: Individuals, Companies, Society
- → Change the Driver: Millennials and Gen Z (internal and external customers)
- Quickly reading a customer’s social style
- Building an empathy map and a customer journey map
- H: Habit
- A: Attitude (a confident, positive attitude)
- S: Skill (professional techniques and methods)
- Mental Training for Salespeople
- Value proposition basics
- Recommended communication channels by generation
Expected results / After the course
- Build a sales mindset and practical methodology
On-site training references
About the instructor
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
The Importance of Customer-Centric Sales
The Importance of Customer-Centric Sales is a hands-on program for sales professionals. In 2 intensive hours, participants learn a structured sales process, from identifying the right customer to the HAS success rules of selling.
- Foundational sales knowledge and motivation
- Build a sales mindset and practical methodology
- Persona development: defining the customer, selecting channels
- Traits of the 1970s, 1980s, and 1990s Generations
- → Born in 1975: caught between the college entrance exam, the IMF crisis and the financial crisis (the sandwich generation)
- Rapid Change: Individuals, Companies, Society
- → Change the Driver: Millennials and Gen Z (internal and external customers)
- Quickly reading a customer’s social style
- Building an empathy map and a customer journey map
- H: Habit
- A: Attitude (a confident, positive attitude)
- S: Skill (professional techniques and methods)
- Mental Training for Salespeople
- Value proposition basics
- Recommended communication channels by generation
