⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeStronger practical sales and marketing skills
“Pricing Strategy” is a 2-hour corporate training program in B2B sales delivered by Nanum Consulting (CEO John Kim). Key topics include B2C pricing strategy and B2B pricing strategy.
💻 Start learning this topic with an online course →Who is this course for?
This course suits practitioners and leaders at companies and institutions that need B2B sales capabilities. It is especially recommended for organizations aiming to “build systematic foundational knowledge of pricing strategy.”
What will you learn?
- Systematically learn the fundamentals of pricing strategy
Curriculum
Module 1: B2C pricing strategy
- Pricing based on consumer perception
- Decoy pricing, No Dollar sign
- Left letter, Magic number 9
- Anchoring, Size matter
- Bracketing
Module 2: B2B pricing strategy
- B2B pricing process, value proposition
- VWE : Value Word Equation
- Segmentation pricing
- Value pricing
- Minimum pricing
- Trade off pricing
- Cost-down pricing
- Switching costs
Expected results / After the course
- Stronger practical sales and marketing skills
On-site training references
Samsung ElectronicsHD Hyundai Heavy IndustriesHankook TireSMEs Honam Training InstituteSMEs Training InstituteCheonan SMEs Training InstituteYonsei UniversitySangmyung UniversityChungbuk TechnoparkHanwha ResortKumho TireKorea Academy ConsultingSMEs Startup AcademySunjin Co., Ltd.Revodix Co., Ltd.Electronic TimesOasisThe K Non-Life InsuranceCredit UnionGIST (Gwangju Institute of Science and Technology)Hanuri Open EducationBohae BreweryTPC MechatronicsPUB365.365ENMand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
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Start with an Online Course
Before you book on-site training, preview the essentials of this topic in an online course.
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
This course suits practitioners and leaders at companies and institutions that need B2B sales capabilities. It is especially recommended for organizations aiming to “build systematic foundational knowledge of pricing strategy.”
“Pricing Strategy” is a customized corporate course in the B2B Sales category. It runs 2 hours and is delivered on-site, online, or in another format to fit your company.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
Pricing Strategy
Training objectives
- Systematically learn the fundamentals of pricing strategy
Expected results
- Stronger practical sales and marketing skills
Curriculum
Module 1Module 1: B2C pricing strategy
- Pricing based on consumer perception
- Decoy pricing, No Dollar sign
- Left letter, Magic number 9
- Anchoring, Size matter
- Bracketing
Module 2Module 2: B2B pricing strategy
- B2B pricing process, value proposition
- VWE : Value Word Equation
- Segmentation pricing
- Value pricing
- Minimum pricing
- Trade off pricing
- Cost-down pricing
- Switching costs
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)