…keting hands-on course, held all day. With 10 trainees, each person identified their own customer persona, analyzed the customer journey, built a media mix strategy framework, and worked through database management and campaign design. With an Apple TV at the center, I shared lecture materials from a MacBook and hands-on Google Slides from an iPad, keeping the pace intense. I had to track each person’s progress along with the overall schedule, so it was a day of full concentration. The institute kindly provided dormitory rooms, so after dinner I can rest and we’ll pick up again here tomorrow. The trainees gave lots of great feedback. Thank you!




24 May 2023
[ Instructor: John Kim ]