🏭 Industry-Specific
Business Strategy Through War and Battle
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeLearn the business strategy fundamentals that underpin marketing
Business Strategy Through War and Battle is a 4-hour intensive course that teaches the strategic thinking modern companies need, using cases from military history. Led by John Kim, CEO of Nanum Consulting, it covers four core modules, from battlefield analysis and organizational readiness to offensive and defensive strategy and stratagem, to improve strategy-building skills and creative thinking. War cases from ancient to modern times are applied to business situations to strengthen the strategic skills of practitioners and managers. Step-by-step learning, from foundational military history to advanced strategic theory, builds participants' business insight and decision-making together. The curriculum draws on Nanum Consulting's training experience with 50+ major corporations and institutions.
Who is this course for?
Designed for corporate strategy planning teams, executives, and team-lead managers. It suits leaders who want to sharpen strategic thinking and decision-making in a fiercely competitive business environment.
What will you learn?
- Building creative thinking to improve strategy-building skills
- Systematic grounding in foundational military history
Curriculum
Module 1: Battlefield Analysis
- Case: The English Longbow (1415, Battle of Agincourt)
- External and internal environment analysis techniques (exercise)
- PESTEL, 3C, 4P, 5Forces, STP
- Value Chain, SWOT, BCG
Module 2: War Preparation and Organizational Readiness
- Friend-or-Foe Identification (1982, Falklands War)
- Burning Your Bridges & the Chicken Game (1593, Battle of Haengju)
- Motivation and Morale (1806, Napoleon)
- Delegating Discretion (1861, American Civil War)
Module 3: Offensive and Defensive Strategy
- Draw the Big Picture (205 BC, Scipio's Campaign Against Carthage)
- Intelligence and Psychological Warfare (1940, Rommel in Africa)
- Divide and Conquer (1939, Soviet Union vs. Finland)
- Encirclement and Annihilation (1954, Battle of Dien Bien Phu)
Module 4: Stratagem
- The Power of the First Move (1941, Japan's Attack on Pearl Harbor)
- The Art of Alliance (1467, Louis XI of France)
- Distorting Information (1950, Incheon Landing)
- Use Unconventional Tactics (218 BC, Battle of the Trebia)
Expected results / After the course
- Learn the business strategy fundamentals that underpin marketing
- Case studies from military history compared with business cases
- Combining humanities knowledge with business strategy-building skills
On-site training references
Korea Industrial Complex CorporationJeju National UniversityKorea Chamber of Commerce and IndustryGyeongsang National University Executive ProgramKumoh National Institute of TechnologyNamyangju Chamber of CommerceDaewoo E&CSunjin Co., Ltd.Revodix Co., Ltd.Kumho TireSeoul Dairy CooperativeJeju Yurim Cultural CenterKumoh Tech Executive ProgramKorea Transportation Safety AuthorityNational Health Insurance ServiceDaejeon Jung-gu Cultural CenterMinistry of Trade, Industry and EnergyGyeonggi Provincial GovernmentChilgok County Middle-Aged Tech Startup CenterSeoul Jung-gu Chamber of Commerceand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Designed for corporate strategy planning teams, executives, and team-lead managers. It suits leaders who want to sharpen strategic thinking and decision-making in a fiercely competitive business environment.
Its distinctive approach is to teach strategy through real war cases, including Japanese samurai and the Vietnam War. Four practical modules, from battlefield analysis to stratagem, teach concrete ways to execute strategy rather than abstract theory.
This is an intensive course totaling 4 hours. Fees depend on the number of participants and on-site delivery conditions, so we provide an exact quote through a separate inquiry.
Instructor John Kim is a strategy specialist with experience delivering strategy training at a wide range of large and mid-sized companies. We will share specific on-site delivery references and the instructor's background in detail through a separate inquiry.
Business Strategy Through War and Battle
Business Strategy Through War and Battle is a 4-hour intensive course that teaches the strategic thinking modern companies need, using cases from military history. Nanum Consulting
Training objectives
- Building creative thinking to improve strategy-building skills
- Systematic grounding in foundational military history
Expected results
- Learn the business strategy fundamentals that underpin marketing
- Case studies from military history compared with business cases
- Combining humanities knowledge with business strategy-building skills
Curriculum
Module 1Module 1: Battlefield Analysis
- Case: The English Longbow (1415, Battle of Agincourt)
- External and internal environment analysis techniques (exercise)
- PESTEL, 3C, 4P, 5Forces, STP
- Value Chain, SWOT, BCG
Module 2Module 2: War Preparation and Organizational Readiness
- Friend-or-Foe Identification (1982, Falklands War)
- Burning Your Bridges & the Chicken Game (1593, Battle of Haengju)
- Motivation and Morale (1806, Napoleon)
- Delegating Discretion (1861, American Civil War)
Module 3Module 3: Offensive and Defensive Strategy
- Draw the Big Picture (205 BC, Scipio's Campaign Against Carthage)
- Intelligence and Psychological Warfare (1940, Rommel in Africa)
- Divide and Conquer (1939, Soviet Union vs. Finland)
- Encirclement and Annihilation (1954, Battle of Dien Bien Phu)
Module 4Module 4: Stratagem
- The Power of the First Move (1941, Japan's Attack on Pearl Harbor)
- The Art of Alliance (1467, Louis XI of France)
- Distorting Information (1950, Incheon Landing)
- Use Unconventional Tactics (218 BC, Battle of the Trebia)
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)