📈 Marketing · Sales
Exhibition Operations, CRM, and STP Strategy
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeLearn the business strategy fundamentals that underpin marketing
The “Exhibition Operations, CRM and STP Strategy” course is a 2-hour corporate training program in marketing and sales delivered by Nanum Consulting (CEO John Kim). Key topics include exhibition operations and CRM management, and CRM & social media marketing.
Who is this course for?
A course for practitioners and leaders at companies and institutions that need marketing and sales capabilities. Especially recommended for organizations aiming to systematically learn the fundamentals of exhibition operations.
What will you learn?
- Systematically learn the fundamentals of exhibition operations
- Strengthen your skills as an international marketing professional
- Strengthen the skills of staff handling overseas business
Curriculum
Module 1: Exhibition Operations and CRM Management
- Efficient market research methods
- Exhibition traffic flow and booth design
- Acquiring and managing customer data
- → Sample data for LinkedIn and Facebook display ads
- Faster customer management with business card scanning and bulk emailing
Module 2: CRM & Social Media Marketing
- Expanding your reach through social media marketing
- Promotion techniques using Facebook groups and pages
- Using blogs and online communities
- Integrated PR and marketing solution proposals
- → Building a digital marketing strategy and using YouTube channels
Expected results / After the course
- Learn the business strategy fundamentals that underpin marketing
- Learn how to manage overseas customers and run account operations
- Build project management leadership for sales and marketing teams
On-site training references
Ministry of SMEs and Startups · Korea Institute of Startup & Entrepreneurship Development · Kyungil University Startup Support CenterSBC Global Future ClubChangwon Industry Promotion AgencyChungbuk TechnoparkKyungnam UniversityChangwon National UniversitySungkyul UniversityKyungil University Startup Support CenterDongdaemun Design PlazaDuwise ChemFiberFoxPUB365.365ENMKyungil UniversityTool CooperativeGwangju Women’s UniversityVolvikKorea Foodservice Industry AssociationKOSMEand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
A course for practitioners and leaders at companies and institutions that need marketing and sales capabilities. Especially recommended for organizations aiming to systematically learn the fundamentals of exhibition operations.
“Exhibition Operations, CRM, and STP Strategy” is a customized corporate course in Marketing & Sales, designed as a 2-hour program and delivered on-site, online, or in another format to suit your company.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
Exhibition Operations, CRM, and STP Strategy
Training objectives
- Systematically learn the fundamentals of exhibition operations
- Strengthen your skills as an international marketing professional
- Strengthen the skills of staff handling overseas business
Expected results
- Learn the business strategy fundamentals that underpin marketing
- Learn how to manage overseas customers and run account operations
- Build project management leadership for sales and marketing teams
Curriculum
Module 1Module 1: Exhibition Operations and CRM Management
- Efficient market research methods
- Exhibition traffic flow and booth design
- Acquiring and managing customer data
- → Sample data for LinkedIn and Facebook display ads
- Faster customer management with business card scanning and bulk emailing
Module 2Module 2: CRM & Social Media Marketing
- Expanding your reach through social media marketing
- Promotion techniques using Facebook groups and pages
- Using blogs and online communities
- Integrated PR and marketing solution proposals
- → Building a digital marketing strategy and using YouTube channels
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)