🧭 Management Strategy · Trends
Responding to a Rapidly Changing Business Environment
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeBuild a response strategy for each business-change scenario
Strategies for a Rapidly Changing Business Environment is a 2-hour intensive program that offers practical ways for companies to survive and grow in an uncertain business landscape. In structured sessions led by John Kim, CEO of Nanum Consulting, you will learn macro-environment analysis methods and an effective strategy-building process, so you can recognize changes in the business environment accurately and respond proactively. The course centers on environment analysis tools and strategy-building techniques that practitioners and managers can apply on the job right away. The curriculum draws on Nanum Consulting’s experience training 50+ major corporations and institutions.
Who is this course for?
Designed for key corporate decision-makers such as executives, strategic planning teams, and business development teams. It is especially suited to executive- and team-lead-level managers who need to analyze how global developments affect the business and build response strategies.
What will you learn?
- Recognizing a rapidly changing business environment
- Learn methods for analyzing changes in the business environment
Curriculum
Module 1: Macro-Environment Analysis
- P: Impact of domestic and global political environments and policy changes (Political)
- E: Impact of economic conditions, interest rates, and exchange-rate changes (Economic)
- S: Analysis of demographic change and consumption behavior by segment (Society)
- T: Rapid change driven by the Fourth Industrial Revolution, triggered by policy shifts
- Changes happening at tremendous speed (Technology)
- E: Impact analysis of environmental change, policy, and investment shifts (Environment)
- L: Legal environment, including investment, patents, consumer protection, and tax law (Legal)
Module 2: Business Strategy Development
- Redefining customer needs and your company’s value proposition
- Advancing sales & marketing strategy for B2C and B2B industries
- → Competitive analysis that accounts for industry-specific environmental change
- Forecasting consumer-trend shifts driven by generational change
- Building a basic digital marketing strategy
- Completing the big picture of online viral marketing
- Developing Global + Localization (Regional) Experts
Expected results / After the course
- Build response strategies for each scenario of a changing business environment
On-site training references
KT&GNongHyupHyundai CorporationDaejeon Chamber of Commerce and IndustryDongguk University MBAKyungil UniversityNH Agricultural Economy HoldingsKorea Industrial Complex CorporationTaewoong LogisticsTeiaMile AutoDaegu-Gyeongbuk Design CenterChilgok Middle-Aged Tech Startup CenterGeomgyeonghoePUB365.and more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Designed for key corporate decision-makers such as executives, strategic planning teams, and business development teams. It is especially suited to executive- and team-lead-level managers who need to analyze how global developments affect the business and build response strategies.
A practical program that links analysis of political leaders and the international situation in major countries, including the US, China, Russia, Europe, Korea, and Japan, to business strategy. Rather than abstract theory, it visualizes real macro-environment changes in diagrams and shows concrete methods for building response strategies.
The course is a focused 2-hour program. Training costs vary with the number of participants, venue, and customization requirements, so we provide a quote on inquiry.
John Kim is an expert in international affairs analysis and business strategy who has delivered training for many major corporations and public institutions. His practical training, which applies macro-environment change to business strategy, has earned high satisfaction ratings, and specific references are available on request.
Responding to a Rapidly Changing Business Environment
Responding to a Rapidly Changing Business Environment is a focused 2-hour course that gives companies practical ways to survive and grow amid uncertainty. Nanum Consulting
Training objectives
- Recognizing a rapidly changing business environment
- Learn methods for analyzing changes in the business environment
Expected results
- Build response strategies for each scenario of a changing business environment
Curriculum
Module 1Module 1: Macro-Environment Analysis
- P: Impact of domestic and global political environments and policy changes (Political)
- E: Impact of economic conditions, interest rates, and exchange-rate changes (Economic)
- S: Analysis of demographic change and consumption behavior by segment (Society)
- T: Rapid change driven by the Fourth Industrial Revolution, triggered by policy shifts
- Changes happening at tremendous speed (Technology)
- E: Impact analysis of environmental change, policy, and investment shifts (Environment)
- L: Legal environment, including investment, patents, consumer protection, and tax law (Legal)
Module 2Module 2: Business Strategy Development
- Redefining customer needs and your company’s value proposition
- Advancing sales & marketing strategy for B2C and B2B industries
- → Competitive analysis that accounts for industry-specific environmental change
- Forecasting consumer-trend shifts driven by generational change
- Building a basic digital marketing strategy
- Completing the big picture of online viral marketing
- Developing Global + Localization (Regional) Experts
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)