Metaverse marketing and event operations
The Metaverse Marketing and Event Management course is a hands-on program designed to help companies build and run effective metaverse marketing strategies in a fast-changing digital environment. In this 2-hour intensive session led by Nanum Consulting CEO John Kim, you will learn brand marketing methods on metaverse platforms, along with practical know-how for planning and running virtual events. The course covers the full process, from building a metaverse marketing strategy to running a live event, and builds skills you can apply on the job right away through analysis of successful cases. You will gain the metaverse marketing skills that matter in the digital transformation era, strengthening your company’s competitiveness and opening new customer touchpoints. The curriculum draws on Nanum Consulting’s experience training 50+ major corporations and institutions.
Who is this course for?
Suited for marketing managers, event planners, and employees of companies considering digital transformation. Especially recommended for those who want to learn new digital marketing channels and how to run events in virtual spaces.
What will you learn?
- Learn how to market with the metaverse
Curriculum
- Meaning and history of the metaverse
- Metaverse terminology and types
- How COVID-19 changed sales and marketing (going contactless)
- The big picture of digital marketing (tools by area)
- Changes in how training, workshops, and events are run
- Metaverse use cases (including an NFT explainer)
- Metaverse platform comparison (Gather Town, ZEPETO, Roblox)
- Gather Town features and benefits
- Gather Town space-building case studies
- Case study: customized virtual training center rental
- Map building and virtual space setup; checking rental costs
- Case studies by industry
Expected results / After the course
- Launch events and other projects as quickly as possible
On-site training references
About the instructor
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Metaverse marketing and event operations
The Metaverse Marketing and Event Management course is a hands-on program designed to help companies build and run effective metaverse marketing strategies in a fast-changing digital environment. In this
- Learn how to market with the metaverse
- Launch events and other projects as quickly as possible
- Meaning and history of the metaverse
- Metaverse terminology and types
- How COVID-19 changed sales and marketing (going contactless)
- The big picture of digital marketing (tools by area)
- Changes in how training, workshops, and events are run
- Metaverse use cases (including an NFT explainer)
- Metaverse platform comparison (Gather Town, ZEPETO, Roblox)
- Gather Town features and benefits
- Gather Town space-building case studies
- Case study: customized virtual training center rental
- Map building and virtual space setup; checking rental costs
- Case studies by industry
