⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeLearn the basics of video shooting
The YouTube mentoring program led by John Kim, CEO of Nanum Consulting, is a hands-on corporate training course that covers everything from finding a startup idea to running a YouTube channel and producing professional video. Over 4–8 hours of intensive training, participants learn core skills they can apply at work right away: YouTube fundamentals, hands-on shooting and editing, strategies for linking with CRM and social media marketing, and efficient outsourcing management. Because it covers the full business process of using YouTube, from launch to marketing, the mentoring is tailored to individual creators and corporate digital marketing managers alike. The curriculum has been tested in training for 50+ major corporations and institutions.
Who is this course for?
Designed for entrepreneurs, founders, and marketing managers considering business growth or personal branding through YouTube. Especially suited to those struggling to run a YouTube channel or needing a systematic content production strategy.
What will you learn?
- Systematically learning the fundamentals of YouTube
Curriculum
Module 1: Validating your startup idea
- Course details
- Defining the business model (BM)
- Customer profile (confirming personas)
- Identifying the areas where founders can use YouTube
- Building a content strategy
Module 2: Using YouTube
- Setting up a channel and the basics of running it
- Gaining subscribers and planning content
- Tips for running a channel long term
- Shooting basics and composing the frame
- Tips on lighting, sound, and editing
Module 3: Mentoring on shoot preparation
- Defining the content concept
- Shooting basics and composing the frame
- Features and selection of cameras, action cams, gimbals, and drones
- Types of camera work and hands-on practice
- Microphones, studio setups, and lighting for shoots
Module 4: Video, photo, and audio editing; backup
- Windows vs. Apple (Premiere, Vegas, Final Cut Pro)
- Using free image and sound editing software
- Converting PPT and Keynote files into video
- Free sites for downloading video and images
- Using backup apps and programs
Module 5: Mentoring on linking with CRM & social media marketing
- Running CRM with business card scanning
- Running CRM through bulk emailing
- Connecting channels through social media marketing
- Promotion techniques using Facebook and Instagram
- Expanding touchpoints with advertising
Module 6: How to outsource efficiently
- Using Kmong (writing, shooting, editing, YouTube management)
- The more hassle you hand off, the more you save on costs
- How to compare quotes
- Negotiation basics for outsourcing vendors
- Real-world case studies
Expected results / After the course
- Learning the basics of video shooting
- Learning to use video editing software
- Learn how to set up and manage a YouTube channel
On-site training references
Korea Social Investment FoundationChungnam National UniversityKyungil University Innopolis FoundationGangneung Science & Industry Promotion AgencyCenter for Creative Economy & InnovationKorea SMEs and Startups AgencyGyeonggi Women’s Development CenterMungyeong Agricultural Technology CenterGongju Garden Culture Institute, Incheon MICE Business Support CenterDaegu Youth Startup AcademyGyeonggi Job FoundationSmall Business Broadcasting & Information InstituteSatrec Initiativeand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Designed for entrepreneurs, founders, and marketing managers considering business growth or personal branding through YouTube. Especially suited to those struggling to run a YouTube channel or needing a systematic content production strategy.
Beyond simple filming techniques, this program offers an integrated, business-oriented solution, from validating a startup idea to connecting with CRM and social media marketing. Drawing on instructor John Kim's real-world experience, it also shares efficient outsourcing know-how, so the mentoring can be applied to your work right away.
Training time can be adjusted to 4–8 hours to fit your company’s needs, in either an intensive or split format. Fees depend on the number of participants, training hours, and delivery location, so we provide a customized quote on inquiry.
John Kim has extensive hands-on experience, from producing YouTube content to linking it with marketing. He mentors from an integrated perspective, covering startup planning, video production, and social media marketing, and draws on his experience delivering YouTube marketing training to a wide range of companies to help participants achieve real results.
YouTube Mentoring
The YouTube Mentoring course, led by John Kim, CEO of Nanum Consulting, is a hands-on program covering everything from finding a startup idea to running a YouTube channel and producing professional video
Training objectives
- Systematically learning the fundamentals of YouTube
Expected results
- Learning the basics of video shooting
- Learning to use video editing software
- Learn how to set up and manage a YouTube channel
Curriculum
Module 1Module 1: Validating your startup idea
- Course details
- Defining the business model (BM)
- Customer profile (confirming personas)
- Identifying the areas where founders can use YouTube
- Building a content strategy
Module 2Module 2: Using YouTube
- Setting up a channel and the basics of running it
- Gaining subscribers and planning content
- Tips for running a channel long term
- Shooting basics and composing the frame
- Tips on lighting, sound, and editing
Module 3Module 3: Mentoring on shoot preparation
- Defining the content concept
- Shooting basics and composing the frame
- Features and selection of cameras, action cams, gimbals, and drones
- Types of camera work and hands-on practice
- Microphones, studio setups, and lighting for shoots
Module 4Module 4: Video, photo, and audio editing; backup
- Windows vs. Apple (Premiere, Vegas, Final Cut Pro)
- Using free image and sound editing software
- Converting PPT and Keynote files into video
- Free sites for downloading video and images
- Using backup apps and programs
Module 5Module 5: Mentoring on linking with CRM & social media marketing
- Running CRM with business card scanning
- Running CRM through bulk emailing
- Connecting channels through social media marketing
- Promotion techniques using Facebook and Instagram
- Expanding touchpoints with advertising
Module 6Module 6: How to outsource efficiently
- Using Kmong (writing, shooting, editing, YouTube management)
- The more hassle you hand off, the more you save on costs
- How to compare quotes
- Negotiation basics for outsourcing vendors
- Real-world case studies
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)