⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeStronger practical sales and marketing skills
This 8-hour retail and distribution course, led by John Kim, CEO of Nanum Consulting, is a comprehensive curriculum that covers everything from the core principles of offline and online retail channels to practical know-how for writing listing proposals. Its four modules build essential retail fundamentals step by step for professionals preparing to enter the retail industry and for corporate teams aiming to expand distribution partnerships. Listing proposal writing is covered in depth across two modules, strengthening both theory and practical application. The course covers the full retail workflow, from distribution strategy to securing channel partners, with a hands-on focus so participants gain knowledge they can use on the job right away. The curriculum has been proven in training for 50+ major corporations and institutions.
Who is this course for?
The course is designed mainly for business owners who run offline stores and plan to move online, as well as retail and distribution managers. It is especially suited to SME owners and marketing managers who are considering a shift from traditional sales methods to digital channels.
What will you learn?
- Systematically learn the fundamentals of retail and distribution
Curriculum
Module 1: Offline retail
- Latest trends in the fast-changing retail market
- Types of retail channels
- Characteristics, pros, and cons of discount stores and department stores
- Characteristics, pros, and cons of supermarkets and convenience stores
- Characteristics, pros, and cons of beauty stores, specialty malls, and other channels
- Price-level comparison across retail channels and pricing strategy
- Pricing strategies tailored to each product’s characteristics
- Promotion tactics that drive sales spikes
- How to run short, high-volume special promotions
Module 2: Online retail
- Characteristics, pros, and cons of open markets and social commerce
- Characteristics, pros, and cons of general malls and employee-benefit malls
- Characteristics, pros, and cons of home shopping and other channels
- Comparing price levels across distribution channels
- Optimal pricing strategies from retail experts
- Pricing strategies tailored to each product’s characteristics
- Promotion tactics that drive sales spikes
- How to run short, high-volume special promotions
Module 3: Writing a listing proposal ①
- Listing proposal: company profile + business plan + business proposal
- Proposal basics: layout and design
- Researching and analyzing your listing targets
- Empathy for the other party (needs analysis)
- Building a differentiation strategy through 3C analysis
Module 4: Writing a listing proposal ②
- 1. Listing proposal overview
- ① Overview of the listing proposal (purpose and reasons for submitting)
- ② Proposal overview (OPR)
Expected results / After the course
- Stronger practical sales and marketing skills
- Best-practice examples of listing proposals in agri-food
- 2. Company introduction
- ① Company overview (name, CEO, founding date, address, contact details, etc.)
- ② Company history, key achievements, organization chart, and key personnel
- ③ Overview of the company's main businesses
- 3. Business execution plan
- ① Business overview (the business you will run once listed)
- ② Market analysis
- ③ Execution plan (phases and timeline, including marketing)
On-site training references
KEPCO KDNHoseo UniversityKyungil UniversityNH NonghyupSeoul Business AgencySeowon University Startup Support TeamGS RetailNational Agricultural Cooperative FederationLotte RentalLotte Rent-a-CarSamsung C&TShinsegae Department StoreKorea SMEs Distribution CenterKorea Tool Industry CooperativeHyundai Department Store GroupHyundai CorporationHyundai Corporation HoldingsHyundai Home ShoppingGyeonggi Job FoundationDongdaemun Design PlazaKumho TireMungyeong Center for Creative Economy and InnovationDaejin Co., Ltd.East Healthcare Co., Ltd.BGFBGF RetailCUNS Home ShoppingKapsun CorporationTool Cooperativeand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
The course is designed mainly for business owners who run offline stores and plan to move online, as well as retail and distribution managers. It is especially suited to SME owners and marketing managers who are considering a shift from traditional sales methods to digital channels.
A systematic comparison of offline and online retail makes the learning practical and hands-on. Listing proposal writing is practiced step by step across two modules, so participants gain skills they can apply immediately after the course.
The program is a focused 8 hours in total, covering four core modules efficiently. Training costs depend on the number of participants and on-site delivery conditions, so we provide a customized quote through an individual inquiry.
John Kim has extensive hands-on experience in helping companies move from offline to online distribution channels. Drawing on distribution strategy consulting and training for many SMEs and large corporations, he delivers practical, well-structured training.
Retail
This 8-hour retail and distribution course, led by John Kim, CEO of Nanum Consulting, is a comprehensive curriculum that covers everything from the core principles of offline and online retail channels to practical know-how for writing listing proposals.
Training objectives
- Systematically learn the fundamentals of retail and distribution
Expected results
- Stronger practical sales and marketing skills
- Best-practice examples of listing proposals in agri-food
- 2. Company introduction
- ① Company overview (name, CEO, founding date, address, contact details, etc.)
- ② Company history, key achievements, organization chart, and key personnel
- ③ Overview of the company's main businesses
- 3. Business execution plan
- ① Business overview (the business you will run once listed)
- ② Market analysis
- ③ Execution plan (phases and timeline, including marketing)
Curriculum
Module 1Module 1: Offline retail
- Latest trends in the fast-changing retail market
- Types of retail channels
- Characteristics, pros, and cons of discount stores and department stores
- Characteristics, pros, and cons of supermarkets and convenience stores
- Characteristics, pros, and cons of beauty stores, specialty malls, and other channels
- Price-level comparison across retail channels and pricing strategy
- Pricing strategies tailored to each product’s characteristics
- Promotion tactics that drive sales spikes
- How to run short, high-volume special promotions
Module 2Module 2: Online retail
- Characteristics, pros, and cons of open markets and social commerce
- Characteristics, pros, and cons of general malls and employee-benefit malls
- Characteristics, pros, and cons of home shopping and other channels
- Comparing price levels across distribution channels
- Optimal pricing strategies from retail experts
- Pricing strategies tailored to each product’s characteristics
- Promotion tactics that drive sales spikes
- How to run short, high-volume special promotions
Module 3Module 3: Writing a listing proposal ①
- Listing proposal: company profile + business plan + business proposal
- Proposal basics: layout and design
- Researching and analyzing your listing targets
- Empathy for the other party (needs analysis)
- Building a differentiation strategy through 3C analysis
Module 4Module 4: Writing a listing proposal ②
- 1. Listing proposal overview
- ① Overview of the listing proposal (purpose and reasons for submitting)
- ② Proposal overview (OPR)
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)