📈 Marketing · Sales
Marketing Positioning and Value Proposition (Proposal Writing)
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeStronger strategic proposal-writing skills
The “Marketing Positioning and Value Proposition (Proposal Writing)” course is a 2-hour corporate training program in the Marketing · Sales field, led by Nanum Consulting (CEO John Kim). Topics include goal setting for proposal writing, positioning of proposal content, proposal planning, and approaches from business model and branding perspectives.
Who is this course for?
This course suits practitioners and leaders at companies and institutions that need marketing and sales skills. It is especially recommended for organizations aiming to build systematic, creative thinking for proposal writing.
What will you learn?
- Build systematic, creative thinking for proposal writing
Curriculum
Module 1: Goal Setting for Proposal Writing
- Understanding Bid and Proposal Sales
- What gives a winning proposal its power?
- Hallmarks of a winning proposal
Module 2: Positioning Your Proposal Content
- Identify decision-makers, influencers, and key issues
- Build a competitor comparison table
- Document your bid strategy and apply the right perspective
Module 3: Proposal Planning
- Apply your strategy and see it through the customer’s eyes
- Use your value proposition effectively
- Link your sales strategy to your proposal strategy
Module 4: Business Model and Branding Perspectives
- Use your proposal to drive change in the business model
- Identity – Reality – Image approach to branding
- What experience should your advertising and PR create for customers?
Expected results / After the course
- Stronger strategic proposal-writing skills
On-site training references
Kyungnam UniversityKyungil UniversityChung-Ang UniversityKyonggi UniversityKyungpook National UniversityKeimyung CollegeKorea National University of TransportationDaejeon TechnoparkDaejeon UniversityDong-eui UniversityPusan National UniversitySangmyung UniversityKorea Institute of Marketplace for Small BusinessesYonsei UniversityUniversity of UlsanSMEs Training InstituteChungbuk TechnoparkKorea Association of Health PromotionKorean Council for University EducationKorea Industrial Complex CorporationKorea Institute of Industrial TechnologyHankuk University of Foreign StudiesHankook TireKorea Lifelong Education InstituteHanyang UniversityHanwha ResortHyundai Heavy IndustriesHoseo UniversityAtoZ ConsultingCK Corporationetc.
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
This course suits practitioners and leaders at companies and institutions that need marketing and sales skills. It is especially recommended for organizations aiming to build systematic, creative thinking for proposal writing.
“Marketing Positioning and Value Proposition (Proposal Writing)” is a customized corporate course in the Marketing · Sales field. It runs 2 hours and is delivered on-site or online to fit your company’s needs.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
Marketing Positioning and Value Proposition (Proposal Writing)
Training objectives
- Build systematic, creative thinking for proposal writing
Expected results
- Stronger strategic proposal-writing skills
Curriculum
Module 1Module 1: Goal Setting for Proposal Writing
- Understanding Bid and Proposal Sales
- What gives a winning proposal its power?
- Hallmarks of a winning proposal
Module 2Module 2: Positioning Your Proposal Content
- Identify decision-makers, influencers, and key issues
- Build a competitor comparison table
- Document your bid strategy and apply the right perspective
Module 3Module 3: Proposal Planning
- Apply your strategy and see it through the customer’s eyes
- Use your value proposition effectively
- Link your sales strategy to your proposal strategy
Module 4Module 4: Business Model and Branding Perspectives
- Use your proposal to drive change in the business model
- Identity – Reality – Image approach to branding
- What experience should your advertising and PR create for customers?
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)