In B2B marketing consultations, the thing I hear most is “we want to collect more leads.” But when leads don’t convert, the problem is usually not the number of leads. It’s “fit.”

Start small, like this.
• Write down the 3 customers who were the best fit for our product
• Pull out what those 3 have in common (industry, size, contact’s job role, what prompted them to adopt)
• Rewrite your messaging only for companies that match those conditions

10 right-fit leads make more revenue than 100 random ones. When you think of your best-fit customers, what do they have in common?

#B2BMarketing #Leads #Sales
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