Sungmin Joo Instructor
A mind healer and action partner who believes in clients' potential and supports their growth — a coaching and education expert who leads change for leaders and entrepreneurs through Birkman Assessment, Design Thinking, and LEGO® SERIOUS PLAY®.

A mindset coach and action partner who believes in clients’ potential and supports their growth — a coaching and training specialist who drives change in leaders and founders through Birkman assessments, design thinking, and LEGO Serious Play
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What training does Sungmin Joo offer?
Sungmin Joo is a corporate training instructor specializing in leadership, organization, entrepreneurship, planning, HR, recruiting, and education. An expert in assessment-based coaching leadership, entrepreneurship education, and design thinking. Key courses: Berkman Assessment-Based Coaching Leadership Workshop · Team Building, Mindset and Leadership Coaching for Founders and Mid-Level Leaders, Social Economy and Startup Entrepreneurship Training and Founding-Team Coaching, Design Thinking Problem-Solving Workshop, and more.
Education
- M.A. in Leadership and Coaching, Kookmin University Graduate School of Business Administration
Experience
- (Current) Director, Save Us Lab Co., Ltd.
- Current: Facilitator, Seoul Human Resources Development Institute Grade 6 Future Talent Development Program (2024–present)
- Current: Mentor-Coach for Youth on Probation, Seobu Probation Office (2023–present)
- Action Coach, HANA Social Venture University — startup team training and coaching for Kangwon National University and Hankuk University of Foreign Studies (2023–2025)
- Mentor Coach, Kookmin University Birkman-Based Career Coaching and KAC Coach Training Project (2023–2024)
- Planned and taught social-economy startup education for Gyeonggi Office of Education and Seongnam City youth (2015–2022, 58 schools)
Certifications
- Korea Coaching Association Professional Coach (KPC)
- Birkman Level 2 Signature Debriefer · Facilitator
- Design Thinking Master Facilitator
- LEGO Serious Play (LSP) Facilitator
- Startup Advisor · Startup Consultant · Re-employment Consultant · Lifelong Education Specialist
Books
- Level Up Your Coaching with KPC: Why KPC? (2025, co-author, e-book)
- When Coaching Becomes Part of My Life (2024, co-author)
- Researched and authored two social economy curricula — Understanding the Social Economy and Social Entrepreneurship and Mock Startup (2020, Bucheon Education Social Cooperative)
- Planned and developed the youth social entrepreneurship education toolkit “Social Dream Board Game” (2016)
- Researched and authored the Seongnam-style education career program workbook Dream & Start (2015)
- Plus many other educational games and curricula
Instructor News Interview
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FAQ



Sungmin Joo
A mind healer and action partner who believes in clients' potential and supports their growth — a coaching and education expert who leads change for leaders and entrepreneurs through Birkman Assessment, Design Thinking, and LEGO® SERIOUS PLAY®.
- M.A. in Leadership and Coaching, Kookmin University Graduate School of Business Administration
- (Current) Director, Save Us Lab Co., Ltd.
- Current: Facilitator, Seoul Human Resources Development Institute Grade 6 Future Talent Development Program (2024–present)
- Current: Mentor-Coach for Youth on Probation, Seobu Probation Office (2023–present)
- Action Coach, HANA Social Venture University — startup team training and coaching for Kangwon National University and Hankuk University of Foreign Studies (2023–2025)
- Mentor Coach, Kookmin University Birkman-Based Career Coaching and KAC Coach Training Project (2023–2024)
- Planned and taught social-economy startup education for Gyeonggi Office of Education and Seongnam City youth (2015–2022, 58 schools)
- Korea Coaching Association Professional Coach (KPC)
- Birkman Level 2 Signature Debriefer · Facilitator
- Design Thinking Master Facilitator
- LEGO Serious Play (LSP) Facilitator
- Startup Advisor · Startup Consultant · Re-employment Consultant · Lifelong Education Specialist
- Level Up Your Coaching with KPC: Why KPC? (2025, co-author, e-book)
- When Coaching Becomes Part of My Life (2024, co-author)
- Researched and authored two social economy curricula — Understanding the Social Economy and Social Entrepreneurship and Mock Startup (2020, Bucheon Education Social Cooperative)
- Planned and developed the youth social entrepreneurship education toolkit “Social Dream Board Game” (2016)
- Researched and authored the Seongnam-style education career program workbook Dream & Start (2015)
- Plus many other educational games and curricula


Sungmin Joo · Instructor
A mind healer and action partner who believes in clients' potential and supports their growth — a coaching and education expert who leads change for leaders and entrepreneurs through Birkman Assessment, Design Thinking, and LEGO® SERIOUS PLAY®.
- Master of Leadership and Coaching, Graduate School of Business, Kookmin University
- (Current) Director, Save Us Lab Co., Ltd.
- (Current) Facilitator for 6th Grade Future Talent Development Program, Seoul Human Resources Development Center (2024~)
- (Current) Mentor Coach for Probationary Youth, Seobu Probation Office (2023~)
- Hana Social Venture University Action Coach — Education and Coaching for Startup Teams at Kangwon National University · Hankuk University of Foreign Studies (2023~2025)
- Mentor Coach for Kookmin University Birkman Assessment-based Career Coaching · KAC Coach Training Project (2023~2024)
- Planning and Lecturing for Youth Social Economy Entrepreneurship Education, Gyeonggi Provincial Office of Education · Seongnam City (2015~2022, 58 schools)
- Professional Coach (KPC), Korea Coach Association
- Birkman Level 2 Signature Debriefer · Facilitator
- Design Thinking Master Facilitator
- LEGO® SERIOUS PLAY® (LSP) Facilitator
- Entrepreneurship Instructor · Startup Consultant · Reemployment Consultant · Lifelong Educator
- The Coach's Second Growth, Level Up to KPC — Why KPC? (2025, co-authored, e-publication)
- When Coaching Permeates My Life (2024, co-authored)
- Research and Writing of 2 Social Economy Curricula — Understanding the Concept of Social Economy · Social Entrepreneurship and Mock Startup (2020, Bucheon Education Social Cooperative)
- Planning and Development of Youth Social Entrepreneurship Education Toolkit 'Social Dream Board Game' (2016)
- Research and Writing of Seongnam-type Education Career Program Workbook 'Dream & Start' (2015)
- Numerous other educational games and curriculum developments