Jaryong Koo Instructor
A Marketing Ph.D. and an authority in AI and data analysis, and personal branding.
Jaryong Koo
AI-based data analytics, AI-based personal brandingNo-code data analysis with Excel, Power BI, ChatGPTBuilding data literacyBuilding data-driven decision-making skillsMarket sensing and marketing insightCustomer needs analysis and value creation strategyBrand management and brand marketing strategyMarketing strategy planning, strategic marketing
⏱ Message us and we reply within 24 hours
What training does Jaryong Koo offer?
Jaryong Koo is a corporate training instructor specializing in AI, AX, DX, marketing, and branding. With a PhD in marketing, he is a leading authority on AI, data analytics, and personal branding. Main courses: AI-powered data analysis, AI-powered personal branding, no-code data analysis with Excel, Power BI, and ChatGPT, strengthening data literacy, and strengthening data-driven decision-making.
Education
- Graduate School of Business Administration, Sangmyung University
- Ph.D. in Business Administration (Major: Marketing)
Experience
- (Current) Lead Consultant, ValueVine
- (Current) Partner Instructor, Korea Financial Training Institute
- (Current) Partner instructor, Korea Productivity Center
- (Current) Partner Instructor, National Human Resources Development Institute
- (Former) Member, Seoul Brand Committee, Seoul Metropolitan Government
- (Former) Adjunct Professor, School of Business Administration, Sangmyung University
- (Former) Head of Marketing Strategy, Carlson Marketing Group Korea
- (Former) Standing Expert Committee Member, Korea Management Association
Certifications
- Big Data Specialist Level 1
- Certified Information Processing Engineer (Grade 1)
Books
- AI Personal Branding (2025)
- Data Literacy Starting with ChatGPT (2025)
- Habits for Building a Data Mindset (2024)
- AI Data Analysis (2024)
- Public Brand Campaign Manual (2024)
- Branding in the Age of Jobless Careers (2022)
- “100 Business Classics in One Book” (2021)
- Study Marketing Right Now (2019)
- Marketing Research, Revised Edition (2017)
- Positioning, Korean Style (2003)
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Message Jaryong Koo about training
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FAQ
Jaryong Koo is a corporate training instructor specializing in AI, AX, DX, marketing, and branding. With a PhD in marketing, he is a leading authority on AI, data analytics, and personal branding. Main courses: AI-powered data analysis, AI-powered personal branding, no-code data analysis with Excel, Power BI, and ChatGPT, strengthening data literacy, and strengthening data-driven decision-making.
Fees vary by training hours, number of participants and delivery format (on-site or online). Submit a request with the “Training Inquiry” button and we will reply within 24 hours with a customized quote and curriculum.
Key roles include (current) Lead Consultant at Valuevine and (current) partner instructor at the Korea Financial Training Institute. See the full profile on this page for his complete career and training record.
Yes. Nanum Consulting designs and delivers corporate training programs across a wide range of fields, tailored to each company’s situation, through on-site delivery and online training.
Submit a request with the “Training Inquiry” button at the top or bottom of the page, and our team will reply within 24 hours with the schedule and a customized curriculum.
Jaryong Koo
A Marketing Ph.D. and an authority in AI and data analysis, and personal branding.
AI-powered data analysis, AI-powered personal brandingNo-code data analysis with Excel, Power BI and ChatGPTBuilding data literacyData-driven decision-makingMarket sensing and marketing insightCustomer needs analysis and value creation strategy
Education
- Graduate School of Business Administration, Sangmyung University
- Ph.D. in Business Administration (Major: Marketing)
Experience
- (Current) Lead Consultant, ValueVine
- (Current) Partner Instructor, Korea Financial Training Institute
- (Current) Partner instructor, Korea Productivity Center
- (Current) Partner Instructor, National Human Resources Development Institute
- (Former) Member, Seoul Brand Committee, Seoul Metropolitan Government
- (Former) Adjunct Professor, School of Business Administration, Sangmyung University
- (Former) Head of Marketing Strategy, Carlson Marketing Group Korea
- (Former) Standing Expert Committee Member, Korea Management Association
Certifications
- Big Data Specialist Level 1
- Certified Information Processing Engineer (Grade 1)
Books
- AI Personal Branding (2025)
- Data Literacy Starting with ChatGPT (2025)
- Habits for Building a Data Mindset (2024)
- AI Data Analysis (2024)
- Public Brand Campaign Manual (2024)
- Branding in the Age of Jobless Careers (2022)
- “100 Business Classics in One Book” (2021)
- Study Marketing Right Now (2019)
- Marketing Research, Revised Edition (2017)
- Positioning, Korean Style (2003)
Jaryong Koo · Instructor
A Marketing Ph.D. and an authority in AI and data analysis, and personal branding.
AI-based Data Analysis, AI-based Personal BrandingNo-code Data Analysis with Excel, Power BI, ChatGPTEnhancing Data Literacy CompetencyEnhancing Data-driven Decision-making CompetencyEnhancing Market Sensing Capability and Marketing InsightCustomer Needs Analysis and Customer Value Creation Strategy
Education
- Sangmyung University Graduate School, Department of Business Administration
- Ph.D. in Business Administration (Specialization - Marketing)
Career
- (Current) CEO Consultant, ValueVine
- (Current) Collaborative Instructor, Korea Institute of Finance
- (Current) Collaborative Instructor, Korea Productivity Center
- (Current) Collaborative Instructor, National Human Resources Development Institute
- (Former) Member, Seoul Brand Committee, Seoul Metropolitan Government
- (Former) Adjunct Professor, Department of Business Administration, Sangmyung University
- (Former) Head of Marketing Strategy, Carlson Marketing Group Korea
- (Former) Standing Professional Member, Korea Management Association (KMA)
Certifications
- Big Data Specialist Level 1
- Information Processing Engineer Level 1
Publications
- AI Personal Branding (2025)
- Data Literacy Starting with ChatGPT (2025)
- Habits for Cultivating a Data Mind (2024)
- AI Data Analysis (2024)
- Public Brand Campaign Manual (2024)
- Branding in an Era Without a Workplace (2022)
- 100 Business Classics in One Book (2021)
- Study Marketing Right Now (2019)
- Marketing Research Revised Edition (2017)
- Korean-style Positioning (2003)