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B2B Marketing Level 3 | Execution and Results

A course on designing an execution system that turns strategy into repeatable results.

★ 5 (1 review)👑 John Kim
B2BExecutionCRMResults

About this course

Many companies build strategies, but few turn them into revenue and results. The reason is simple: they have no execution structure. Level 1 covered the market and Level 2 covered strategy design. What you need now is a structure that delivers results consistently. Across 12 lectures, the course covers a sales process that raises your win rate, an account management strategy that turns customers into assets, switching cost design that puts you ahead of competitors, and ways to make your CRM a performance tool.

What you will gain

  • ✓ A sales process that raises win rates
  • ✓ Designing a B2B value proposition
  • ✓ Customer management strategies that turn customers into assets
  • ✓ Designing switching costs
  • ✓ Turning CRM into a performance tool

Curriculum

3 sections · 12 lessons · 3 hr 57 min total
1. Part 1: Purchasing Process and Value Proposition4 lessons ▾
▶ The B2B Purchasing Process and Buying Organization Free preview22:24
🔒 Factors That Influence B2B Vendors 13:50
🔒 B2B Value Proposition (Part 1) 18:14
🔒 B2B Value Proposition (Part 2) 30:51
2. Part 2: Customer Management Strategy3 lessons ▾
🔒 B2B Customer Management (Part 1) 21:05
🔒 B2B Customer Management (Part 2) 24:53
🔒 B2B Customer Management (Part 3) 13:29
3. Part 3: CRM and Switching Costs5 lessons ▾
🔒 B2B CRM (Part 1) 21:58
🔒 B2B CRM (Part 2) 21:22
🔒 Switching Cost (Part 1) 16:56
🔒 Switching Cost (Part 2) 21:32
🔒 Switching Cost (Part 3) 10:49

Reviews 1

About the instructor

K
John Kim
CEO of Nanum Consulting · B2B Marketing & AI Practice Instructor

Teaches B2B marketing and practical AI skills proven in corporate training. Experience from on-site sessions at many companies and public institutions, now available as an online course.

SamsungAmorepacificGyeonggi Business & Commercial District Promotion AgencyMany companies and public institutions

FAQ

How long do I have access, and can I rewatch lessons?

You can take the course for 150 days from the payment date, with unlimited repeat viewing during that period.

Can I preview the course before paying?

Yes. You can watch 1 of the 12 lectures as a free preview before you pay. Look for the lectures marked ▶ in the curriculum.

Is a certificate of completion provided?

Yes. You receive a certificate of completion when you finish the course, and you can view it on My Page.

Can teams or companies enroll as a group?

Yes. For team or company group enrollment, message us and we will arrange it around your headcount and schedule. We can also discuss on-site (in-person) training on the same topic.