How long do I have access, and can I rewatch lessons?

You can take the course for 150 days from the payment date, with unlimited repeat viewing during that period.

Can I preview the course before paying?

Yes. Of the 9 lessons, 1 is available as a free preview before you pay. Look for the lesson marked with ▶ in the curriculum.

Is a certificate of completion provided?

Yes. You receive a certificate of completion when you finish the course, and you can view it on My Page.

Can teams or companies enroll as a group?

Yes. Submit a 1:1 inquiry for team or company group enrollment and we will arrange it around your headcount and schedule. We can also discuss on-site (in-person) training on the same topic.

B2B Marketing Level 2 | Strategy and Design

Name: B2B Marketing Level 2 | Strategy and Design
Price: 139000 KRW
Availability: InStock

An intermediate course where you design a B2B strategy that wins by being chosen, not by competing.

★ 5 (1 review)👑 John Kim

B2BMarketing StrategyBrandDesign

About this course

"The gap between those who understand and those who design is bigger than you think." If Level 1 was about understanding the market, Level 2 is about building the structure to win in it. You will systematically design your focus areas, customer selection criteria, and strategy for avoiding head-to-head competition: how to be chosen without competing, how a brand can do the selling for you, and the market judgment that raises your win rate. No unnecessary theory — just 9 lessons that connect directly to practice.

What you will gain

✓ Strategic differences between B2C and B2B
✓ Core decision criteria in B2B
✓ A structure where the brand does the selling
✓ B2B buyer type analysis
✓ Sales rep levels and qualities

Curriculum

3 sections · 9 lessons · 3 hr 37 min total

1. Part 1: Strategic Differences Between B2C and B2B3 lessons ▾

▶ B2C vs B2B (Part 1) Free preview28:25

🔒 B2C vs. B2B (Part 2) 31:02

🔒 B2C vs. B2B (Part 3) 27:58

2. Part 2. B2B Brand Strategy4 lessons ▾

🔒 Key Criteria in B2B Business 21:14

🔒 B2B Brand (Part 1) 22:01

🔒 B2B Brand (Part 2) 22:48

🔒 B2B Brand (Part 3) 34:29

3. Part 3: Buyer Types and Sales Capabilities2 lessons ▾

🔒 B2B Buyer Types 14:44

🔒 B2B Sales Rep Levels and Qualities 14:23

Reviews 1

About the instructor

John Kim

CEO of Nanum Consulting · B2B Marketing & AI Practice Instructor

Teaches B2B marketing and practical AI skills proven in corporate training. Experience from on-site sessions at many companies and public institutions, now available as an online course.

SamsungAmorepacificGyeonggi Business & Commercial District Promotion AgencyMany companies and public institutions